Tono de Marca

friendly, proud, and humorous

Valores de Marca

• •Canadian Pride
• •Sustainability and Ethical Production
• •Inclusivity and Empowerment
• •Quality and Comfort

Mejores Prácticas

• •Embrace the "Eh?": Continue to use "eh" and other Canadian colloquialisms naturally and playfully in your copy. This is a powerful and immediate brand identifier.
• •Lead with Pride, but Keep it Light: Your patriotic messaging is a key strength. Maintain a proud tone, but balance it with the brand's characteristic humor to avoid sounding overly nationalistic.
• •Highlight Your Values in Every Message: Weave your commitments to sustainability, ethics, and inclusivity into your product descriptions, social media posts, and "About Us" story. This reinforces your brand's integrity.
• •Engage with Your Community: Use a friendly and conversational tone when responding to comments and messages on social media. Ask questions, run polls, and feature user-generated content to foster a sense of community.
• •Let Your Visuals Speak the Same Language: Ensure your product photography and social media imagery reflect the brand's values of comfort, fun, and Canadian life. Authentic, relatable images will complement your written copy.

Percepción Social

The public perception of eh t-shirt co. is positive, strongly linked to its Canadian identity. It is seen as a go-to brand for expressing Canadian pride through apparel, with its playful use of "eh" being well-received. Its Canadian-owned and operated status further appeals to consumers supporting local businesses.

Ejemplos de Copy

• •Wear Your Eh on Your Sleeve. Literally. From hockey rinks to backyard barbecues, our tees are made for every Canadian moment. Shop the collection and show your true north pride. #ehshirtco #CanadianAndProud
• •Sorry, Not Sorry for Being This Comfy. Our new line of organic cotton hoodies has arrived. So soft, you'll want to apologize to your other clothes. Get yours before they're gone, eh? #SorryNotSorry #EthicalFashion
• •More Canadian Than a Double-Double on a Zamboni. Looking for the perfect gift for the Canuck in your life? We've got you covered. From witty tees to cozy toques, find something for everyone on your list. #TrulyCanadian #GiftIdeas
• •Diversity is Our Strength. We Put it on a Shirt. Celebrating the beautiful mosaic of Canada. Our latest collection is inspired by the diverse faces and voices that make our country home. Wear it with pride. #DiversityAndInclusion #MadeInCanada
• •From the Great White North, with Love. Every eh t-shirt co. product is designed and printed with love, right here in Canada. Sustainable, stylish, and oh-so-Canadian. What's not to love, eh? #SupportLocal #SustainableStyle