Brand Tone

Passionate, Authentic, and Sophisticated, with strong undertones of being Family-Rooted and Quality-Driven

Brand Values

• •Family & Heritage
• •Quality & Craftsmanship
• •Sustainability & Land Stewardship
• •Authentic Experience & Connection
• •Excellence & Tradition

Best Practices

• •Lead with Family and Heritage: Consistently weave the Ehret family story, their long-standing presence in Knights Valley, and their multi-generational passion into narratives.
• •Emphasize Quality and Craftsmanship: Use terms like "handcrafted," "small-lot," "estate-grown," "meticulously cared for," and highlight the expertise of winemaker Erin Green to reinforce premium positioning.
• •Showcase Sustainability Naturally: Integrate messages about being "certified sustainable" and their ecological practices as a core part of their identity, not just an add-on.
• •Use Evocative, Sensory Language: Describe the wines and the Knights Valley experience with rich, descriptive words that appeal to the senses (e.g., "nuanced flavors," "robust," "elegant tannins," "scenic vineyards").
• •Maintain an Authentic and Welcoming Voice: Write as if sharing a personal passion with a respected friend. Invite engagement and make followers feel like they are part of the extended "Ehret family."

Social Perception

Ehret Winery is generally perceived as a reputable producer of high-quality, premium wines from Sonoma County's Knights Valley. The family-owned aspect is well-received and adds to their authenticity and appeal. Customers and critics often praise the quality of their Bordeaux varietals, especially Cabernet Sauvignon, noting complexity and good structure. Their commitment to sustainability is recognized and valued. There's an appreciation for the "experience" they offer, including their tasting room and connection with family members. The association with esteemed winemaker Erin Green enhances their credibility. Wine reviewers often comment on the wines punching above their weight in terms of quality for the price.

Copy Examples

• •Headline: Our Family Roots, Your Future Favorite. Body: From the heart of Knights Valley, the Ehret family has poured generations of passion into every bottle. Discover the 100% estate-grown taste of tradition and sustainable craftsmanship. Taste the Ehret story.
• •Headline: Knights Valley Elegance, Sustainably Crafted. Body: Ehret Winery invites you to experience the nuanced flavors of our small-lot Bordeaux varietals. Cultivated with a deep respect for the land and handcrafted by winemaker Erin Green, each sip reflects the unique soul of our estate.
• •Headline: More Than Wine, It's an Ehret Experience. Body: Journey with us to Knights Valley. Explore our vineyards, meet the family, and savor wines that speak of heritage and meticulous care. Become part of our tradition. Book your tasting or vineyard safari today.
• •Headline: The Art of Bordeaux, Perfected in Sonoma. Body: Ehret Winery masterfully blends old-world inspiration with Knights Valley's exceptional terroir. Our critically acclaimed Cabernet Sauvignon is a testament to quality, family dedication, and the vision of winemaker Erin Green.
• •Headline: Certified Sustainable. Unquestionably Delicious. Body: At Ehret Winery, our commitment to the land is as strong as our passion for wine. Enjoy our exquisite, estate-grown Bordeaux varietals, knowing they're crafted with ecological respect and a dedication to a thriving Knights Valley.