Brand Tone

Enchanting & Festive, Customer-Centric & Appreciative, Creative & Inspiring, Quality & Trust Focused (Aspiring)

Brand Values

• •Customer Satisfaction
• •Creating Atmosphere & Joy
• •Value & Accessibility
• •Innovation & Creativity (in decor)
• •Integrity & Compassion

Best Practices

• •Emphasize Enchantment and Atmosphere: Use evocative language that paints a picture of beauty, warmth, and festivity. Words like "magical," "shimmering," "radiant," "cozy," and "enchanting" align with the brand's core offering of decorative lighting.
• •Maintain a Customer-Centric and Appreciative Voice: Regularly include phrases that show gratitude to customers, acknowledge their loyalty, and invite feedback. Highlight customer service and satisfaction as key priorities.
• •Inspire Creativity and Personalization: Encourage customers to use Lightshare products to express their unique style and create special environments. Position the brand as a partner in their creative decorating endeavors.
• •Balance Aspiration with Relatability: While showcasing the beauty of the products, ensure the tone remains accessible. Focus on ease of use, value, and how the products can enhance everyday life and special occasions for everyone.
• •Be Authentic and Transparent: Acknowledge customer experiences (as seen in reviews) by focusing on continuous improvement and genuine care. While highlighting quality, avoid overstating if there are known areas for product improvement, instead focusing on responsive service and warranties. The "Beloved by millions! ... we deliver on our promises and spread happiness" message is strong.

Social Perception

Positive for Aesthetics & Ambiance, Good Value Proposition, Responsive Customer Service, Concerns about Durability/Quality Control for Some Products, Brand Recognition for Seasonal Lighting

Copy Examples

• •Headline: Make Your Holidays Magical. Body: Transform your home into a shimmering wonderland with Lightshare. Our enchanting LED trees and festive decor bring warmth, joy, and a touch of magic to every celebration. Easy to set up, stunning to behold. Shop now and illuminate your season!
• •Headline: Create. Celebrate. Cherish. Body: At Lightshare, we believe every day is an occasion. From seasonal sparkle to year-round radiance, our unique decorative lights empower you to express your style and create unforgettable moments. Discover your inspiration at Ehomeinc.com.
• •Headline: More Than Just Lights, It's a Feeling. Body: Experience the Lightshare difference. We're passionate about bringing beauty and joy to your home with high-quality, creative decor. Beloved by millions, we’re here to help you craft the perfect ambiance. Feel the glow, share the happiness.
• •Headline: Your Vision, Beautifully Lit. Body: Dream of a cozy Christmas corner or a summer patio that sparkles? Lightshare offers innovative lighting solutions for every season and style. With easy assembly and lasting charm, bringing your decorative dreams to life has never been simpler.
• •Headline: Join the Lightshare Family & Shine! Body: Sign up for exclusive Ehomeinc.com rewards and let us thank you for your loyalty! Get special discounts, early access to new arrivals, and join a community that loves to celebrate in style. Because at Lightshare, our customers are at the heart of everything we do.