Brand Tone

Approachable, passionate, and eco-conscious, blending professionalism with personal touches. Communication is encouraging and educational, yet relatable and lighthearted, giving the feel of a small, dedicated, and trustworthy team.

Brand Values

• •Sustainability & Environmental Responsibility
• •Effectiveness & Quality
• •Transparency & Authenticity
• •Community & Passion
• •Animal-Friendliness

Best Practices

• •Lead with Passion, Follow with Facts: Start with your "why"—the passion for a cleaner planet—but quickly support it with the practical benefits of your products (effectiveness, cost-savings, quality).
• •Be an Educator, Not Just a Seller: Use your platforms to share tips on sustainable living and explain the science behind your products in simple terms. This builds authority and trust.
• •Keep it Personal and Relatable: Continue sharing the founder's story and behind-the-scenes content (like Fred the dog). It humanizes the brand and makes it more memorable than a faceless corporation.
• •Use "We" and "You" to Foster Community: Frame your messaging around a shared goal. Use language like "Join us on the journey" and "Together, we can make a difference" to make customers feel like part of a movement.
• •Ensure Visuals Match the Vibe: Maintain a clean, bright, and nature-inspired aesthetic in all photos and graphics. The visual identity should consistently reflect the core values of sustainability and cleanliness.

Social Perception

Currently highly positive but limited to its customer base. Customers perceive EhmelStuff as a trustworthy company delivering high-quality, effective, and sustainable goods, and a reliable choice for reducing chemical use. General public perception is still forming due to limited broad media presence.

Copy Examples

• •Your clean home shouldn't cost the planet. Our powerful cleaning tabs dissolve into a mighty, nature-derived solution that leaves surfaces sparkling. Just refill your bottle, drop in a tab, and watch the grime disappear. Make the switch to a cleaner clean. #EhmelStuff #SustainableCleaning
• •We believe in a clean home and a clear conscience. That’s why every EhmelStuff tab is packed with plant-powered cleaning strength, not harsh chemicals. It's more than just cleaning; it's a commitment to a healthier planet, one spray at a time. 🌍 #WhyEhmel #EcoFriendlyHome
• •Our little tab vs. your toughest grime. Spoiler: the tab wins. 😉 #CleanTok #ChemicalFree #CleaningHacks #EhmelStuff
• •When we started EhmelStuff, it was from a simple belief: we could create something better. Better for our homes, and better for our environment. Every time you choose our products, you're joining us on this journey. Thank you for believing in a greener world with us. P.S. Fred (our office dog) sends his wags of approval!
• •From sticky countertops to dusty shelves, our All-Purpose Cleaner is your go-to for a spotless home. Powered by nature, it effortlessly cuts through grease and dirt without leaving harmful residues behind. Safe for your family, pets, and the planet. Get ready to experience a truly revolutionary clean.