Brand Tone

Friendly and Approachable, Helpful and Service-Oriented, Modern and Tech-Savvy, Value-Conscious, Enthusiastic

Brand Values

• •Family-Oriented
• •Innovation in Service
• •Customer Trust and Security
• •Practicality and Trendiness
• •Accessibility

Best Practices

• •Embrace the "Ehzinho" Persona: Consistently incorporate the friendly, slightly playful, and enthusiastic voice of "Ehzinho" where appropriate, especially for product highlights or special announcements. This creates a recognizable brand character.
• •Prioritize "Humanized Service" in Language: Use warm, approachable, and simple language. Avoid overly technical jargon unless explaining a specific product feature, and even then, try to simplify. Reiterate the family-run aspect and commitment to helping customers.
• •Reinforce Trust and Security: Subtly weave in messages about secure shopping, genuine products, and reliable customer support in relevant communications (e.g., checkout process, transactional emails, FAQ).
• •Focus on Benefits and Solutions: For each product, clearly articulate how it solves a problem or makes the customer's life better/easier/more enjoyable, aligning with the practical value proposition.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, any future social media, email marketing, and customer service interactions is harmonious. Train any staff involved in communications on the brand's voice and values. The Pinterest bio is a good starting point for this consistency.

Social Perception

Trustworthy, family-run business that offers a diverse range of interesting and useful products with a focus on a secure and humanized shopping experience.

Copy Examples

• •Tired of language barriers? Ehzinho found the solution! Our new Smart Translator Earbuds let you chat with the world, effortlessly. Explore new cultures, make new friends – all with a little help from your pals at EH Info. Get yours and start connecting!
• •Hello, sunshine! ☀️ Our Verão 2025 collection has just landed, handpicked by our family for yours. Style, comfort, and that EH Info quality you can trust. Dive into summer feeling fabulous – Ehzinho says you deserve it!
• •Why shop with EH Info? Because we're a family, just like yours, dedicated to bringing you great products with a human touch. Secure shopping, friendly support, and Ehzinho's top picks – that's our promise!
• •Ehzinho's found some amazing deals for you! Our Stock Clearance is ON, packed with goodies at prices you won't believe. Grab 'em before they're gone – quality finds for savvy shoppers!
• •Level up your TikTok game! With the ClickX remote, scrolling, liking, and capturing is a breeze. Ehzinho tested it – it's pure magic for creators! Get yours and go viral (or just have more fun!).