Brand Tone

Warm and Welcoming, Aspirational and Evocative, Sophisticated yet Accessible, Nature-centric and Tranquil, Professional and Reassuring

Brand Values

• •Well-being and Relaxation
• •Nature and Sustainability
• •Quality and Excellence
• •Hospitality and Guest Focus
• •Enjoyment and Indulgence
• •Family

Best Practices

• •Embrace Sensory Language: Use vivid descriptions that appeal to sight, sound, smell, taste, and touch to immerse the reader in the Zum Feuerberg experience (e.g., "crisp mountain air," "soothing warmth of the sauna," "aroma of freshly baked bread").
• •Maintain a Warm and Inviting Voice: Address the audience directly and personally (e.g., "Imagine yourself...", "We invite you to..."). Use language that feels hospitable and caring.
• •Highlight the Connection to Nature: Continuously weave in the unique selling proposition of the Rhön Biosphere Reserve. Emphasize tranquility, natural beauty, and opportunities for outdoor activities.
• •Balance Sophistication with Clarity: While conveying quality and a touch of luxury, ensure the language is clear, easy to understand, and avoids overly technical jargon. The feeling should be one of accessible elegance.
• •Focus on Benefits, Not Just Features: Instead of just listing amenities (e.g., "We have a pool"), explain the benefit (e.g., "Drift into blissful relaxation in our panoramic indoor pool, where stunning views meet soothing waters"). Explain how Zum Feuerberg helps guests feel (e.g., rejuvenated, relaxed, connected).

Social Perception

Positive, Reputable, Worth the Price, An Escape

Copy Examples

• •Breathe deep. Unwind completely. At Zum Feuerberg, the pristine nature of the Rhön meets unparalleled wellness. Discover your sanctuary.
• •Melt away the world in our expansive spa oasis. From revitalizing saunas to blissful treatments, find your path to pure serenity. Your journey to rejuvenation begins at Zum Feuerberg.
• •Savor the essence of the Rhön. Our chefs transform the freshest regional ingredients into culinary masterpieces. Every meal at Zum Feuerberg is an invitation to indulge your senses.
• •Experience the Rhön in its golden splendor. Crisp air, vibrant landscapes, and cozy evenings await at Zum Feuerberg. Your autumn escape, infused with warmth and wellness.
• •Create cherished family memories amidst the beauty of nature. At Zum Feuerberg, adventure and relaxation blend seamlessly for a holiday everyone will love. Explore, laugh, and reconnect.