Brand Tone

Serene and Spiritual, Elegant and Cultured, Warm and Emotional, Nurturing and Gentle

Brand Values

• •Heritage and Tradition: Dedication to inheriting and innovating traditional Chinese aesthetics.
• •Craftsmanship and Quality: Meticulously crafted items using traditional techniques and carefully selected materials.
• •Emotional Well-being: Belief in conveying positive emotions and supporting inner peace and happiness.
• •Holistic Harmony: Connecting fragrance, objects, and energy to promote balance and well-being.
• •Natural Elements: Use of natural herbs, spices, jade, wood, gold, and silver in their products.

Best Practices

• •Prioritize Storytelling: Continuously weave the narrative of Chinese heritage, craftsmanship, and the emotional/spiritual benefits of the products into all copy.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses (delicate fragrance, soothing touch, timeless elegance) and evoke feelings of peace, happiness, and well-being.
• •Maintain Consistency: Ensure all communication channels reflect the same brand tone and values.
• •Seek Feedback: Regular reviews and feedback sessions can help maintain consistency.
• •Highlight Craftsmanship: Emphasize the traditional techniques and carefully selected materials used in the products.

Social Perception

A brand with a deep appreciation for Chinese culture and artistry. Focused on well-being, happiness, tranquility, and positive energy, likely resonates with individuals interested in mindfulness, spiritual wellness, and unique handcrafted goods.

Copy Examples

• •"Silk sachets carry blessings for family, love, friends, with each stitch, thread, and fragrance embodying..."
• •"Welcome to Bisshold - Enhance Your Energy, Embrace Your Magnetic Field"
• •"Crystal - Extracted Blessing Sachet Collection"
• •"AuraBlend - Crystal Infused Feng Shui Sachets"
• •"conveying emotions through fragrance and embodying wisdom in objects"