Brand Tone

Empowering & Confident, Luxurious & High-Quality, Knowledgeable & Trustworthy, Results-Oriented, Nurturing & Caring, Authentic

Brand Values

• •Efficacy & Results: Committed to creating products that deliver visible improvements, particularly for hyperpigmentation and uneven skin tone.
• •Natural & Safe Ingredients: Prioritizes natural, skin-friendly, and cruelty-free ingredients, avoiding harsh chemicals.
• •Melanin-Rich Skin Focus: Dedicated to addressing the specific skincare needs and concerns of people with melanin-rich skin.
• •Empowerment & Confidence: Aims to help individuals feel confident and beautiful in their natural skin, reducing reliance on makeup.
• •Authenticity & Transparency: Highlights its identity as a Black-owned brand founded by women who understand the skincare challenges of their target audience. They explicitly state they are "not a couple of white guys from France throwing an African name on their product."
• •Customer Satisfaction: Offers a skin quiz to help customers find suitable products and mentions a return policy aimed at ensuring customer peace of mind.

Best Practices

• •Emphasize Empowerment and Confidence: Use language that uplifts and instills self-assurance. Focus on the feeling of being comfortable and beautiful in one's own skin. (e.g., "Embrace your glow," "Shine with confidence").
• •Highlight "Real Results" with Authenticity: Back up claims with genuine testimonials and before/after imagery where possible. Speak directly to the concerns of melanin-rich skin and how the products address them effectively.
• •Maintain a Knowledgeable and Trustworthy Voice: Reference the expertise behind the brand (e.g., Master Cosmetologist founder) and the quality/safety of ingredients (natural, cruelty-free, free of harsh chemicals).
• •Infuse a Touch of Luxury and Care: Use descriptive, evocative language that speaks to the quality of the ingredients and the pampering nature of the skincare ritual. (e.g., "nourish," "revitalize," "radiant").
• •Be Inclusive and Specific to Melanin-Rich Skin: Consistently address the unique needs and beauty of melanin-rich skin. Use inclusive language that resonates with the target audience and reinforces the brand's specialization.

Social Perception

Positive Efficacy, Trusted by Target Audience, Appreciation for Natural Ingredients, Quality and Luxury Association, Community Connection, Ingredient Curiosity/Skepticism

Copy Examples

• •Headline: Reveal Your Radiance. Real Results for Melanin-Rich Skin. Body: Tired of dark spots and uneven tone? Our Face Cream 2.0, infused with ancient wisdom and modern science, helps unveil your skin’s natural luminosity. Embrace your beautiful, bare skin with Skin by Jada Ross.
• •Headline: Unlock Ageless Beauty. Naturally. Body: Discover the secret to a youthful glow with our High Potency Vitamin C Serum. Formulated with powerful antioxidants, it targets fine lines and discoloration, empowering you to shine with confidence. Quality ingredients, visible results.
• •Headline: More Than Skincare, It’s Self-Care for Your Melanin. Body: At Skin by Jada Ross, we celebrate your unique beauty. Our Turmeric Face Scrub gently exfoliates and brightens, leaving your skin smooth and vibrant. Crafted with care, because your skin deserves the best.
• •Headline: Confidence Looks Gorgeous On You. Body: Don't let hyperpigmentation dim your light. Our targeted solutions are designed by a Master Cosmetologist for your specific needs. Experience the Skin by Jada Ross difference and step into your most radiant self.
• •Headline: The Glow-Up Your Skin Has Been Waiting For. Body: From tackling stubborn dark spots to achieving an all-over even tone, our cruelty-free, natural formulas deliver. Join thousands of women who trust Skin by Jada Ross to nourish and revitalize their melanin-rich skin.