Tono de Marca

Empowering, elegant, conscious, and friendly, with an aspirational and customer-centric focus, particularly when aligned with the "Ecomus" identity.

Valores de Marca

• •Quality
• •Inclusivity
• •Sustainability
• •Affordability

Mejores Prácticas

• •Define a Single Brand Identity: The most critical step is to choose one identity—either "Ecomus" the fashion store, a general discount retailer, or a B2B service—and eliminate all conflicting information from the website.
• •Create a Tone of Voice Guide: Document the chosen brand voice. For the "Ecomus" identity, this would be: "Empowering, elegant, conscious, and friendly." All copy, from product descriptions to social media, must adhere to this guide.
• •Prioritize Authenticity and Transparency: Replace all placeholder text. Be clear about the brand's mission, history (a re-launch story could explain the URL), and values. If sustainability is a value, provide specific details on materials or practices.
• •Focus on "Why," Not Just "What": Instead of just listing product features (e.g., "High-Quality Materials"), explain why it matters to the customer (e.g., "Crafted with premium organic cotton for a luxuriously soft feel that's gentle on your skin and the planet").
• •Maintain Consistency Across All Channels: Once a brand identity is established, ensure the name, logo, tone, and values are identical across the website, future social media profiles, and any marketing communications. This builds trust and brand recognition.

Percepción Social

Due to minimal online presence, lack of external reviews, conflicting brand identities, placeholder text, and non-functional social media links, the public perception of eSalesolution.com is likely one of obscurity and potential distrust. It projects an image that is not credible or reliable, causing confusion about its legitimacy and offerings.

Ejemplos de Copy

• •Style that lasts beyond the season. Our classic collection is designed with sustainable fabrics and timeless silhouettes to make you feel confident and chic, year after year. #SustainableStyle #TimelessFashion #Ecomus
• •Fashion that fits every body. At Ecomus, we celebrate you. Discover our inclusive size range and find pieces crafted with quality and comfort in mind. Shop now for 20% off your first order!
• •Wear Your Values | Our New Sustainable Collection Is Here
• •The Essential Linen Blazer: Ethically crafted from 100% organic linen, this blazer isn't just a wardrobe staple—it's a statement. Its relaxed fit and minimalist design offer endless versatility, taking you from the boardroom to a weekend brunch with effortless grace. Feel good, look good.
• •Beyond Trends. Beyond Seasons. Discover the enduring beauty of classic, sustainable fashion. Welcome to Ecomus.