Brand Tone

Professional, Sophisticated, Confident, Assured, Comfort-Focused, Innovative, Customer-Centric, Proudly Indian

Brand Values

• •Quality Craftsmanship
• •Comfort
• •Timeless Design & Style
• •Innovation
• •Integrity and Respect
• •Customer Satisfaction
• •Empowerment (for LadyBoss sub-brand)

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., Professional, Confident, Comfort-Focused, Innovative, Proudly Indian) with examples of "do's and don'ts" for language, specific keywords (e.g., "handcrafted," "premium," "comfort," "innovative"), and sentence structure.
• •Emphasize Key Values Consistently: Ensure that core values like quality craftsmanship, comfort, timeless design, and innovation are woven into messaging across all platforms, from product descriptions to social media posts and advertisements.
• •Know Your Audience: Tailor the language to resonate with the target demographic (e.g., modern working professionals, individuals seeking quality and comfort, fashion-conscious individuals) while maintaining the core brand tone. The tone for "LadyBoss" might have subtle empowering nuances compared to the general Egoss line.
• •Maintain Professionalism and Authenticity: Avoid overly casual slang or hype that doesn't align with the sophisticated and quality-driven image. Focus on clear, confident, and benefit-oriented language that highlights the tangible qualities of the products (e.g., "genuine leather," "lightweight technology," "handcrafted precision").
• •Review and Refine: Regularly review all marketing copy to ensure it aligns with the established brand tone and values. Get feedback from different team members to ensure consistency and clarity in messaging.

Social Perception

Reputable and Established, High-Quality Leather Footwear, Good Value for Money, Reliable and Trustworthy, Innovative, Accessible

Copy Examples

• •Egoss®: Elevate Your Every Step with Handcrafted Excellence. Body: Discover the art of shoemaking, where premium leather meets timeless design. Experience unparalleled comfort, built to last. Walk with confidence. Walk with Egoss.
• •The Zero Gravity Collection by Egoss® – So Light, You’ll Forget You’re Wearing Shoes. Body: We’ve redefined comfort. Our innovative Zero Gravity leather sneakers fuse cutting-edge lightweight technology with the supple feel of genuine leather, ensuring you move through your day with effortless style and support.
• •From Boardroom to Beyond: Egoss® Craftsmanship for the Modern Professional. Body: Make your mark with footwear that speaks volumes about your attention to detail. Egoss offers a sophisticated range of formal and casual shoes, meticulously handcrafted for enduring style and all-day comfort.
• •Two Decades of Dedication: The Egoss® Promise of Quality and Innovation. Body: Rooted in the rich heritage of Agra’s leather craftsmanship, Egoss has been committed to delivering exceptional footwear since 2006. We continuously innovate to bring you shoes that are not just stylish, but a testament to lasting quality.
• •LadyBoss by Egoss®: Stride with Power, Style, and Uncompromising Comfort. Body: Designed for the woman who does it all. LadyBoss combines fierce fashion with functional design, empowering you to conquer your day with confidence and grace. Experience the perfect blend of support, breathability, and lasting elegance.