Brand Tone

Passionate, Approachable, Supportive, Contemporary, Community-Oriented

Brand Values

• •Passion for Art
• •Support for Artists
• •Independence & Individuality
• •Quality & Craftsmanship
• •Accessibility & Connection
• •Celebrating Local Culture

Best Practices

• •Embrace Enthusiasm: Let genuine passion for art and artists shine through in all communications. Use evocative language that conveys excitement and appreciation.
• •Be Approachable, Not Elitist: While showcasing high-quality art, ensure the language is inclusive and welcoming. Avoid overly academic or jargon-filled descriptions unless targeting a very niche specialist audience. Balance expertise with accessibility.
• •Highlight the Human Element: Share stories about the artists, their inspirations, and the process behind the art. On social media, show the faces behind the gallery (like Andrew and Baiba) to build connection.
• •Stay Connected to Manchester: Continue to weave in local references, support Manchester artists, and engage with the local community. This reinforces the gallery's identity and roots.
• •Adapt to the Platform, but Keep the Core Voice: While TikTok calls for a more informal and trendy style than a website bio, the underlying values of passion, support for artists, and contemporary focus should remain consistent. Use emojis and casual language where appropriate (like TikTok and Instagram), but maintain professionalism on the website and in formal communications.

Social Perception

Highly Regarded Locally, Trusted & Respected, Cool & Contemporary, Supportive of the Arts Community, Accessible Art Hub

Copy Examples

• •Manchester, meet your new art obsession! 🔥 We're thrilled to welcome [Artist Name] to the Egoiste family. Their [brief description of style, e.g., vibrant abstract landscapes, thought-provoking portraits] are a must-see. Dive into their world – link in bio for a peek, or better yet, come feel the energy in person at Afflecks! #EgoisteGallery #ContemporaryArt #ManchesterArt #NewArtist #Afflecks
• •Your Art. Perfectly Framed. At Egoiste Gallery, we treat every piece like a masterpiece. Expert framing services in the heart of Manchester. Let's make your art shine. [Button: Get a Quote]
• •Looking for unique art in Manchester? Egoiste Gallery in Afflecks champions incredible contemporary artists, from pop art prints to stunning originals. Discover your next favorite piece and support local talent. We’re on the 3rd floor – come say hi! #SupportLocalArt #MCRArtScene #EgoisteGallery #Afflecks
• •Art in motion! ✨ So much passion goes into every piece. Come find something that speaks to your soul at Egoiste Gallery, Afflecks. What kind of art are you vibing with lately? 👇 #ArtLovers #Manchester #GalleryVibes #ContemporaryArt #EgoisteGallery #Afflecks
• •🎨 Fresh Art Drops & Insider News from Egoiste Gallery! (Body Snippet): Hey art fam! This month, we're buzzing about new arrivals from [Artist Name] and an upcoming [event/exhibition teaser]. Plus, a little something special for our subscribers inside...