Brand Tone

Authentic, Trustworthy, and Natural. Premium Quality, Caring and Nurturing, Approachable and Engaging

Brand Values

• •Quality and Purity
• •Authenticity and Origin
• •Sustainability and Ethical Practices
• •Family Heritage and Community
• •Customer Wellbeing and Health
• •Transparency

Best Practices

• •Emphasize Natural Origins and Purity: Always link the product back to the pristine New Zealand environment, Mount Egmont, and the natural processes involved. Use words like "pure," "raw," "authentic," "wild," "untouched."
• •Maintain a Warm, Expert Voice: Provide clear information about UMF/MGO ratings and benefits, but do so in an accessible, friendly, and caring manner. Avoid overly clinical or jargon-heavy language unless clearly explained.
• •Showcase Real-Life Benefits and Uses: Focus on how the honey fits into a healthy lifestyle. Share recipes, wellness tips, and testimonials that highlight its positive impact on everyday wellbeing, from soothing a cough to boosting energy.
• •Champion Sustainability and Ethics: Weave in messages about ethical beekeeping, sustainable packaging (like rPET jars), and care for the environment. This reinforces trust and appeals to conscious consumers.
• •Engage Authentically with the Community: Encourage user-generated content (like recipes or wellness routines). Respond to comments and questions with the same warmth and authenticity projected in the brand's primary communications.

Social Perception

Highly Positive Customer Reviews, Praise for Taste and Quality, Recognition of Health Benefits, Premium Product Justifying Price, Effective Marketing and Engagement, Brand Trust, Recent Business Changes

Copy Examples

• •Headline: Pure Mānuka. Pure New Zealand. Pure Wellbeing. Body: "From the pristine slopes of Mount Egmont to your home, Egmont Honey brings you UMF™ certified Mānuka honey, raw and untouched. Taste the wild heart of New Zealand and feel the natural difference. #EgmontHoney #PureManuka"
• •Headline: Your Daily Dose of Nature's Gold. Body: "Start your day the Egmont way. A spoonful of our authentic Mānuka honey isn't just a treat; it's a ritual for vitality and wellness. Ethically sourced, family-owned, and packed with nature’s best. Discover your strength. #ManukaWellness #HiveToHome"
• •Headline: Soothe. Support. Sustain. The Egmont Promise. Body: "More than just honey, it's a commitment to your health and our planet. Our Mānuka honey, rich in natural MGO, helps soothe and support your body’s defenses. Packed in 100% recycled jars, because we care. #EthicalHoney #SustainableWellness"
• •Headline: Generations of Passion, Bottled for You. Body: "It began with a single beehive, a gift between father and son. Today, Egmont Honey shares that same passion for authentic New Zealand Mānuka with the world. Trust in our heritage, taste the quality. #FamilyOwned #NZHoney"
• •Headline: Unlock the Richness of Real Mānuka. Body: "Discover the deep, caramel notes and potent natural goodness of Egmont Mānuka Honey. Perfect in your tea, on toast, or straight from the spoon for an everyday wellbeing boost. How do you #ManukaMyWay?"