Brand Tone

Elegant & Sophisticated, Professional, Artisanal & Quality-Focused, Passionate & Inspiring

Brand Values

• •Quality Craftsmanship
• •Elegance and Style
• •Functionality and Practicality
• •Customer Focus & Customization
• •Italian Heritage

Best Practices

• •Use Refined Language: Employ sophisticated vocabulary that mirrors the elegance of the products. Avoid slang or overly casual terms.
• •Highlight Core Values: Consistently weave in mentions of "Made in Italy," "handcrafted," "quality leather," and "artisanal" to reinforce brand identity.
• •Focus on the User's Aspiration: Frame product benefits around elevating the user's workspace, professionalism, and appreciation for quality and design.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the high-quality, elegant imagery used in marketing materials and on the website. The language should feel as premium as the visuals.
• •Develop a Brand Lexicon: Create a list of approved terms and phrases that align with the brand's sophisticated and professional identity, and use them consistently across all communications. (e.g., "meticulously crafted," "timeless elegance," "unparalleled functionality," "artisanal excellence").

Social Perception

Premium Quality, Stylish and Aesthetically Pleasing, Trustworthy, Authentically Italian, Functional Luxury

Copy Examples

• •Headline: Elevate Your Workspace. Experience Italian Craftsmanship. Body: Discover Eglooh desk accessories, meticulously handcrafted in Italy from the finest leather. Transform your desk into a statement of elegance and productivity. Because your workspace deserves the best.
• •Headline: The Art of Organization. The Touch of Leather. Body: Bring timeless Italian design to your daily routine. Eglooh leather desk pads and accessories combine sophisticated aesthetics with unparalleled functionality, protecting your space in style.
• •Headline: Beyond the Accessory: A Commitment to Quality. Body: At Eglooh, every stitch matters. Our passion for artisanal excellence is built into every piece, ensuring your desk accessories are not just beautiful, but an enduring investment in your professional environment.
• •Headline: Curate Your Success. Start with Your Desk. Body: Your workspace is a reflection of your standards. Choose Eglooh for exquisitely designed leather desk sets that speak to a heritage of Italian luxury and an uncompromising attention to detail.
• •Headline: Eglooh: Where Italian Tradition Meets Modern Professionalism. Body: For over a decade, Eglooh has been dedicated to enhancing professional spaces with handcrafted leather goods. Experience the difference that true Italian artistry and quality materials can make to your workday.