Brand Tone

Commercial and enthusiast-focused, direct, product-oriented, informative, straightforward, professional yet casual and accessible, avoids overly technical jargon.

Brand Values

• •Variety and Selection
• •Accessibility
• •Modernity
• •Customer-Centricity
• •Community Engagement

Best Practices

• •Always write with the vaping enthusiast in mind, using relevant terminology while keeping it accessible for newcomers. The tone should be like a knowledgeable friend, not a clinical expert.
• •Always connect product features to a customer benefit. For example, instead of just stating a battery size, explain how it enables all-day vaping.
• •Ensure that the style of photography and graphics on social media and the website matches the modern, clean tone of the copy.
• •When responding to comments or questions on social media, maintain a helpful and approachable brand tone to build a stronger community feel.
• •Create a simple style guide outlining the brand's tone of voice, key messaging points, preferred hashtags, and words to avoid, to ensure consistent content creation.

Social Perception

Reliable, well-stocked local retailer for vaping products in Greece; a go-to source for supplies; functional and trustworthy within its specific niche; perceived as having a satisfied customer base.

Copy Examples

• •The future of flavor is here. ✨ Introducing the new [Product Name] kit. Experience unparalleled vapor production and a design that feels as good as it looks. Available now. Tap to shop and redefine your vape. #EgineAtmos #NewVape #VapeGreece #VapeCommunity
• •Don't let your favorite flavor run out! Stock up this week and get 20% off all 100ml e-liquids. From fruity to classic tobacco, find your perfect match. Shop now and enjoy free shipping on orders over €29.90! #VapeDeals #EgineAtmos #Eliquid #Greece
• •Your Perfect Puff, Delivered. Explore Greece's premier collection of vapes, liquids, and accessories. Quality you can trust, prices you'll love. #BecomeVapor
• •New to vaping? Welcome! To help you get the best experience from day one, we've put together a list of common pitfalls new vapers encounter. From choosing the right nicotine strength to proper device maintenance, our guide will have you vaping like a pro in no time. Read more on our blog. #VapeTips #BeginnerVaper #EgineAtmos
• •Hi [Customer Name], it's been a while! The world of vaping is always evolving, and we've added some incredible new products since your last visit. To make it easier to come back, here's a 15% discount on your next order. Come see what's new at Egine Atmos! [Shop Now Button] #VapeFamily