Brand Tone

Educational, Trustworthy, Supportive, Respectful of Tradition, Professional yet Accessible

Brand Values

• •Quality & Purity
• •Tradition & Wisdom
• •Natural Healing
• •Efficacy
• •Customer Well-being
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Educational, Trustworthy, Supportive, Respectful of Tradition, Professional yet Accessible) with specific examples of 'do's and don'ts' for language, sentence structure, and common phrases.
• •Prioritize Education: Ensure that copy, where appropriate, aims to inform the audience about TCM principles, herb benefits, or how products work, rather than just selling. Use clear, concise language, avoiding overly technical jargon unless explained.
• •Emphasize Trust Markers: Consistently weave in mentions of quality testing, practitioner-grade ingredients, years of experience ('Trusted Since 1995'), and the traditional basis of their formulations.
• •Maintain a Supportive and Empathetic Stance: Frame product benefits in terms of how they help the customer achieve their health goals or overcome challenges. Use language that shows understanding and care.
• •Adapt Appropriately for Each Platform (while keeping core tone): While the foundational tone remains, adjust the delivery for different channels. For example, TikTok can be more informal and visually driven, while website copy might be more detailed and authoritative. However, the core values of quality, tradition, and natural healing should be evident across all.

Social Perception

Seen as a reliable source for TCM supplements, Trusted for quality ingredients, Appeals to those seeking natural alternatives, Educational resource, Specialized/Niche

Copy Examples

• •Facebook Post (Product Focus): Feeling the weight of daily stress? Our HarmonyBlend™ formula, crafted with traditional herbs like Bupleurum and Peony Root, is designed to soothe your nervous system and promote a sense of calm. Trusted by practitioners since 1995 for its gentle yet effective support. Learn more about restoring your balance, naturally. #StressRelief #TCM #EvergreenHerbs #NaturalWellness
• •Instagram Caption (Educational): Did you know? In Traditional Chinese Medicine, 'Qi' (pronounced 'chee') is the vital life force that flows through your body. When Qi is balanced and flowing freely, you experience good health. Our VitalityBoost™ Elixir is formulated with adaptogenic herbs known to nourish Qi and support overall energy. Discover the ancient secret to sustained vitality. ✨ #TraditionalChineseMedicine #Qi #HerbalWisdom #EnergyBoost #HolisticHealth
• •Website Banner (Trust/Quality): Purity. Potency. Tradition. Experience the Evergreen Herbs difference with our practitioner-grade herbal supplements, rigorously tested for quality you can trust. Your journey to natural wellness starts here.
• •TikTok Video Idea (Quick Tip - Text Overlay & Voiceover): (Visual: Showing Astragalus root) VO: Boost your shield! 💪 Astragalus is a star in TCM for strengthening 'Wei Qi' – your body's defensive energy. A simple way to support your immunity, naturally! #ImmuneSupport #TCMTips #HerbalPower #EvergreenHerbs #StayWell
• •Email Newsletter Snippet (Supportive/Community): At Evergreen Herbs, we believe in empowering your health journey with the wisdom of nature. This week, explore our latest article on seasonal attunement in TCM and discover how simple lifestyle shifts can enhance your well-being. We're here to support you every step of the way. [Link to Article]