Brand Tone

Mystical, Artisanal, and Rebellious

Brand Values

• •Individuality and Self-Expression
• •Craftsmanship and Artistry
• •Storytelling
• •Ambition and Confidence
• •Celebrating the Misunderstood

Best Practices

• •Always connect back to the core brand stories—mythology, the Oviraptor, and the idea of functional art. Use storytelling in product descriptions and social media captions to create a richer context.
• •Use words like "handcrafted," "forged," "tooled," "artisan," and "heirloom-quality" to reinforce the value of the manual labor and skill involved. Showcasing work-in-progress content is an excellent way to support this.
• •Address the customer directly using language that empowers them. Focus on themes of self-expression, ambition, and confidence. Phrases like "your story," "define yourself," and "for the ambitious" will resonate with your target audience.
• •Ensure the copy complements the visual branding (dark, atmospheric photography) with evocative and slightly mysterious language.
• •While the brand has a "badass" edge, the communication should remain professional and focused on quality. The rebellion is in the design and the ethos, not in sloppy or overly casual communication. The tone should be sharp, intelligent, and confident.

Social Perception

The brand is perceived positively within its niche community. Customers and followers on social media platforms engage enthusiastically with posts, particularly those showing the creative process. The overall sentiment is one of appreciation for the unique aesthetic, high-quality materials, and the artistry involved. There is a loyal and satisfied customer base that values the uniqueness and quality of the products.

Copy Examples

• •Carry the myth. Our new Wyrmscale Wallet isn't just a place for your cards; it's a piece of lore, handcrafted for the journey ahead. Forged from full-grain leather and imbued with the spirit of the ancient beasts. Claim your legend. #EggThiefCreations #FunctionalArt #Leathercraft
• •Art for the Ambitious. We create more than accessories; we forge tools for the individualist. For those who, like the Oviraptor, are more than they appear. This is Egg Thief Creations. This is for you.
• •Your story is unique. Shouldn't your gear be too? At Egg Thief Creations, we handcraft leather goods inspired by the tales you love. Durable, practical, and a little bit badass. [Shop Now]
• •Chart your own course with the Nebula Navigator Bag. Each stitch a star, each tooled line a constellation in your personal galaxy. Handcrafted to hold your ambitions, this bag is for the dreamers and the stargazers who walk their own path.
• •We were all misunderstood once. Our name comes from the Oviraptor, the 'Egg Thief' that was actually a guardian. We honor that spirit by creating leather goods for the bold, the creative, and the quietly rebellious. Welcome to the conspiracy. #BeTheThief