Brand Tone

Encouraging, youthful, and educational, with positive and uplifting language. The communication is friendly, approachable, and informal, aiming to build a modern, connected community around self-care.

Brand Values

• •Self-Care as a Priority
• •Authenticity over Perfection
• •Effectiveness and Accessibility
• •Simplicity and Fun
• •Holistic Well-being

Best Practices

• •Always address the customer directly, framing skincare as a personal journey that EGGO is a part of.
• •Emphasize the experience of the ritual, focusing on words like "ritual," "moment," "unwind," and "feel-good" to sell the self-care aspect.
• •Maintain an encouraging and positive tone; avoid clinical or demanding language. Focus on empowerment and feeling good in one's own skin.
• •Leverage community language such as "EGGO babe" and "Glow tribe" to foster a sense of belonging and encourage user-generated content.
• •Stay authentic and relatable by avoiding jargon, telling the brand's story, and connecting with the audience on a personal level, highlighting that skincare should be fun.

Social Perception

EGGO is generally perceived as a trustworthy and effective brand, with customers reporting positive results like softer, cleaner, and more radiant skin. The sonic cleansing device and gel are praised for being gentle yet effective, even for sensitive skin. The brand has successfully leveraged influencer marketing to boost credibility and reach, resulting in an overall positive sentiment despite some skepticism regarding the price of LED masks.

Copy Examples

• •Your daily reminder to pause. ✨ Self-care isn’t a luxury, it’s a necessity. Let every cleanse be a moment to reconnect with yourself. #EGGOglow #RealGlow
• •Tired of complicated routines? Get a healthy glow in just 2 minutes a day. ✨ Simple, fun, and effective. That's the EGGO promise.
• •Meet your skin's new best friend! Our Glow and go serum is packed with Vitamin C and Goji berries to protect, brighten, and even out your skin tone. It’s not about perfection, it’s about letting your real, radiant skin shine through. Ready to glow?
• •Hey babe, your self-care ritual is waiting...
• •From stressed skin to 'I woke up like this'. Step 1: Cleanse the day away with EGGO. Step 2: Hydrate. Step 3: Glow. ✨ #eggoglow #2minuteroutine