Brand Tone

Playful, Enthusiastic, and Whimsical

Brand Values

• •Creativity and Innovation
• •Quality and Artistry
• •Customer Satisfaction
• •Community Engagement

Best Practices

• •Lead with Sensory Language: Always use descriptive words that evoke touch, sight, and smell. Use terms like crunchy, glossy, sizzly, buttery, fluffy, thick, sweet-scented, fresh, and vibrant to help customers imagine the experience.
• •Embrace Playful Punctuation and Emojis: Use emojis (✨, 🍓, ☁️, 🥰) and exclamation points to maintain an enthusiastic and friendly tone. This makes the brand feel more approachable and aligned with its social media audience.
• •Tell a Micro-Story: Frame each slime with its unique theme. If it's a "Turtle Cheesecake" slime, the copy should reflect that theme, mentioning the "graham cracker crust" and "creamy cheesecake" scent to create a more immersive experience.
• •Use Community-Centric Language: Incorporate slime-community slang like "restock," "ASMR," "bubble pops," and "drizzles." Ask questions in captions ("What scent should we do next?") to encourage comments and build a sense of community.
• •Maintain a Positive and Upbeat Tone: All copy, from error messages to order confirmations, should be consistently positive and cheerful. This reinforces the brand's identity as a source of fun and joy.

Social Perception

A Premium Boutique Brand; Reliable and Professional; Aesthetic and "Instagrammable"; Fun and Therapeutic

Copy Examples

• •✨ Get ready to scoop this up! ✨ Introducing 'Cosmic Brownie Batter', our new thick and glossy slime. It’s scented just like fudgy brownies and comes with crunchy rainbow sprinkles to mix in yourself! 🌌 Ready to make some magic? Drops this Friday at 6 PM EST! #eggieslime #slimeshop #cosmicbrownie
• •Psst... Your weekly dose of satisfying swirls is here!
• •Float away on our 'Peach Cloud' slime! This ultra-fluffy cloud slime is pure bliss in a jar. It drizzles like a dream and is scented with a delightful fresh peach fragrance that will transport you to a sunny orchard. Each slime comes with a cute peach charm to top it off. Perfect for endless squishing and relieving stress.
• •The crunches are 10/10 with this one. 🔊 Turn your sound on for major ASMR tingles! #asmr #crunchyslime #satisfying #tingles
• •Stressed? Bored? We've got you. Eggie Slime creates handcrafted, sensory slimes that are perfect for melting your stress away. Tap "Shop Now" to find your new favorite texture!