Brand Tone

warm, friendly, authentic, and slightly whimsical

Brand Values

• •Handmade Craftsmanship: Each piece is unique and made by artisans in Portugal. This is a core differentiator.
• •Eco-Friendliness/Sustainability: Commitment to plastic-free packaging and respect for the environment. Their products are also durable and made from natural, regional raw materials.
• •Joy and Happiness in Small Moments: The brand targets individuals who find happiness in details and slower-paced moments like leisurely breakfasts.
• •Authenticity and Personal Connection: The brand story is rooted in the founder's personal journey and aims to make customers feel a genuine connection.
• •Women-Owned/Empowerment: The business is highlighted as being run by an all-women team.
• •Quality: Products are high-quality, durable, food-safe (lead and cadmium-free), and microwave and dishwasher safe.

Best Practices

• •Embrace Imperfection and Authenticity: Consistently use language that reflects the "beautifully messy adventure" of handmade goods. Avoid overly polished or corporate speak. Be relatable and human.
• •Focus on the "Why": Always tie back to the core values – the joy in small moments, the personal journey of the brand, the care put into each piece. Storytelling is key.
• •Keep it Warm and Friendly: Use inclusive and inviting language. Address the customer directly and make them feel part of the Egg Back Home community. Phrases like "Let's be real" can enhance this.
• •Highlight the "Handmade" and "Portuguese" Aspects: These are unique selling propositions. Regularly remind customers of the origin and the artisanal nature of the products.
• •Be Visually Consistent with Tone: Ensure that the visual elements used in marketing (photography, graphics) align with the warm, authentic, and slightly whimsical tone of the copy. The imagery should evoke the same feelings as the words.

Social Perception

Customers and the public generally perceive Egg Back Home positively as a provider of beautiful, unique, high-quality handmade ceramics. They are seen as a brand that cares about its products, customers, and the environment. The handmade nature means no two pieces are exactly alike, which is valued. The commitment to eco-friendly packaging is also a significant positive point. The brand evokes a sense of warmth, artistry, and a connection to a more mindful way of living.

Copy Examples

• •Headline: Sip slowly. Smile often. Discover handmade moments with Egg Back Home. Body: Our Portuguese ceramics aren't just beautiful; they're little reminders to cherish the quiet joys. Crafted by hand, packed with love (and no plastic!). Find your everyday magic.
• •Headline: More Than Mugs. They're Morning Mood Boosters. Body: Life's too short for boring tableware. Start your day with a touch of handmade charm from Egg Back Home. Each piece tells a story. What will yours say?
• •Headline: From Portugal, With Passion. (And a lot of coffee!) Body: Our all-women team pours heart and soul into every curve and glaze. Egg Back Home brings you ceramics that are as real and unique as the hands that made them. P.S. We’re proudly plastic-free!
• •Headline: Set a Table That Feels Like Home. Body: Gather your favorite people around pieces that spark conversation and joy. Egg Back Home ceramics: uniquely yours, sustainably made, and designed for life’s best moments.
• •Headline: Eco-Chic Ceramics? Yes, We Do That. Body: Beautifully handcrafted, mindfully packaged. At Egg Back Home, we believe in sustainability that doesn’t compromise on style. Enjoy stunning tableware that’s kind to the planet.