Brand Tone

warm, personal, and appreciative

Brand Values

• •Handmade Craftsmanship
• •Family & Tradition
• •Sustainability & Quality
• •Personal Connection

Best Practices

• •Always Tell the Story: Consistently weave the narrative of the mother-daughter duo and the generational craft into your copy. This personal story is a powerful differentiator.
• •Use Warm and Emotive Language: Employ words that evoke feelings of warmth, care, and nostalgia. Terms like "heartfelt," "cherished," "love," and "tradition" align with the brand's core values.
• •Highlight the 'Handmade' Aspect: Emphasize that each item is meticulously crafted by hand. This justifies the quality and uniqueness of the products.
• •Maintain a Grateful and Appreciative Tone: Regularly express gratitude to your customers for their support. This reinforces the personal connection the brand aims to build.
• •Focus on Benefits Beyond the Product: Frame your products not just as items, but as sources of joy, carriers of love, and timeless keepsakes.

Social Perception

The public perceives EGG Atelier as a high-quality, trustworthy, and charming brand. Customer reviews are overwhelmingly positive, frequently awarding five-star ratings. Customers often highlight the "awesome quality" and the fact that items match their descriptions perfectly. The personal touch, such as including an extra button as a "freebie," contributes to a positive customer experience and perception. The brand is often described as a "top shop for gifts," indicating that customers see their products as special and suitable for important occasions.

Copy Examples

• •Each stitch tells a story of tradition. ✨ Our 'Sunny Smile' sunflower is more than just a decoration; it’s a piece of sunshine, handcrafted with love by our family duo, Quan and Grandma Mu. Bring a touch of timeless warmth into your home. #EGGAtelier #HandmadeWithLove #CrochetArt
• •From Our Hands to Your Heart. Discover unique, handcrafted crochet treasures made with generations of skill and a passion for beautiful, sustainable art. [Shop Now]
• •Looking for a gift that truly means something? Our handmade crochet accessories are crafted with love and care, making each piece as unique as the person you’re giving it to. Shop our collection of wearable art today. [Link]
• •A Note from Our Family to Yours. Hi [Customer Name], we’re so grateful for your support of our small business. As a mother-daughter team, every order we receive allows us to continue our shared passion for creating. We hope our creations bring as much joy to your life as they do to ours in the making. 😊
• •Handmade for You by Quan & Grandma Mu. This piece was crafted with high-quality, sustainable materials and a whole lot of love. Thank you for supporting our family’s tradition. We hope you cherish it for years to come.