Brand Tone

Friendly, relatable, positive, enthusiastic, creative, and inspirational.

Brand Values

• •Joy and Positivity
• •Creativity and Self-Expression
• •Well-being and Self-Love
• •Connection and Community
• •Small business

Best Practices

• •Opt for conversational language, emojis where appropriate (especially on social media), and a generally approachable style, as if talking to a friend.
• •Be Authentic and Transparent: Let that personality shine through.
• •Share behind-the-scenes content or personal inspirations (as seen on TikTok) can build trust and connection.
• •Address challenges openly and honestly to maintain trust.
• •Document specific tone guidelines and examples in a brand style guide.

Social Perception

The brand aims to be perceived as a source of happiness, creativity, and positive energy. The emphasis on 'small business' likely resonates with an audience that values supporting smaller creators.

Copy Examples

• •Just a gal dedicating to infusing your world with color and joy ☀️🩷
• •Just popping in with a little reminder that you are amazing...don't forget how much light you bring into the world just by being you.
• •Positive vibes only!
• •Motivation and inspiration for your day.
• •Smile more!