Brand Tone

Urgent, Witty, and Savvy

Brand Values

• •Value
• •Exclusivity
• •Cleverness
• •Speed
• •Customer Empowerment

Best Practices

• •Create a Brand Voice Chart: Document the brand's personality traits (Witty, Urgent, Savvy), providing examples of "do's and don'ts" for any copywriter or social media manager to follow.
• •Develop a Brand-Specific Lexicon: Create a list of preferred words and phrases that align with the "trap" and "hunt" theme (e.g., "catch," "trap," "snag," "the hunt," "latest capture," "escape," "elusive deal").
• •Use Urgency Strategically: While urgency is a key part of the tone, it should be used authentically. Apply it to genuine limited-time offers or low-stock items to build trust, rather than creating false scarcity.
• •Focus on the Customer's Win: Frame every piece of copy from the customer's perspective. It’s not just about what E-Fojo *does* (finds deals), but what the customer *gets* (the thrill of the find, the smartest price).
• •Maintain Consistency Across All Channels: The witty and urgent tone must be present everywhere, from the website's microcopy (like 404 pages and confirmation emails) to major advertising campaigns, ensuring a cohesive and recognizable brand identity.

Social Perception

The goal is for E-Fojo to be perceived by customers as an insider's secret for the best deals. It should be seen as the go-to place for savvy shoppers who want to find limited-time offers without having to search endlessly. The brand should cultivate an image of being a clever and slightly rebellious alternative to mainstream retail.

Copy Examples

• •Deals So Good, They Should Be a Secret. Welcome to E-Fojo. We hunt down the best prices, so you don't have to. Catch them while you can.
• •We've successfully trapped the new Series X Smartwatch at a price that won't last. The trap opens in 24 hours. Are you ready to claim your prize? #DealHunter #EfojoFinds
• •Don't Get Caught Paying Full Price Ever Again.
• •What is a 'Fojo'? It's a hunter's pit, a clever trap for catching something valuable. At E-Fojo, we've turned that idea digital. We are expert deal hunters, setting our traps across the web to capture the most sought-after products at prices you won't see in the wild. Your hunt for a great deal ends here.
• •Trap This Deal