Brand Tone

Friendly and Approachable, Reassuring and Trustworthy, Educational and Informative, Positive and Joyful

Brand Values

• •Health and Wellness
• •Quality and Purity
• •Innovation
• •Child-Centricity
• •Transparency and Trust
• •Simplicity and Joy
• •Sustainability

Best Practices

• •Always Prioritize the Child's Experience: Frame benefits around how easy and enjoyable it is for children (e.g., "tastes great," "fun to eat," "no yucky fish taste").
• •Speak to Parents with Empathy and Reassurance: Acknowledge their concerns and desire for the best for their children, positioning the brand as a trusted partner (e.g., "we understand," "peace of mind," "quality you can trust").
• •Use Positive and Uplifting Language: Focus on joy, brightness, growth, and a happy, healthy childhood. Avoid overly clinical or fear-based messaging.
• •Highlight Key Differentiators Simply: Clearly and concisely communicate unique selling points like the chewable gel form, Norwegian origin, no sugar/additives, and patented technology without overwhelming jargon.
• •Maintain Visual and Verbal Consistency: Ensure that the friendly, colorful, and trustworthy visual identity of the brand is reflected in the language used across all platforms – from website copy to social media posts and advertisements.

Social Perception

Generally viewed very positively by parents, Reliable and Effective, Innovative, Good Value (despite some price concerns)

Copy Examples

• •Headline: "Wave Goodbye to Fishy Faces! 👋🐟" Body: "EasyFishoil’s yummy chewable gels make Omega-3 time a breeze. Packed with goodness from Norway, loved by kids, and trusted by parents. Healthy growth has never been so delicious!"
• •Headline: "Unlock Your Little Star’s Potential! ✨🧠" Body: "Fuel their brainpower and bright vision with EasyFishoil. Our sugar-free, no-nasties formula delivers essential Omega-3s and Vitamin D in a fun, fish-shaped chew. Smart, simple, and oh-so-tasty!"
• •Headline: "The Secret to Happy, Healthy Kids? It's Easy! 😉" Body: "Tired of supplement struggles? EasyFishoil’s chewable Omega-3s are so tasty, kids actually *ask* for them! Support their immunity and development the joyful way. Made with care in Norway, for your peace of mind."
• •Headline: "Pure Goodness in Every Chew. 🇳🇴❤️" Body: "Give your child the best with EasyFishoil. Our patented ConCordix® technology means better absorption of vital Omega-3s, without any fishy burps. Plus, they’re free from sugar and artificial additives. Just pure, joyful health!"
• •Headline: "More Than Just Fish Oil – It's a Daily Dose of Sunshine! ☀️" Body: "EasyFishoil combines essential Omega-3s with vital vitamins like D to support strong bones and a happy immune system. Watch them thrive with our delicious, easy-to-love chewable gels. Because healthy habits should be happy ones!"