Brand Tone

nurturing, passionate, and encouraging. The language used across all platforms is gentle and supportive, aiming to inspire creativity in its audience. There's a sense of warmth and personal connection, as if receiving advice from a trusted friend or mentor. The brand speaks with a voice of experience and deep love for the craft, making the process of creation feel accessible and joyful.

Brand Values

• •Creativity & Empowerment
• •Heritage & Craftsmanship
• •Sustainability & Mindful Consumption
• •Joy & Connection

Best Practices

• •Use a Warm and Encouraging Voice: Always frame your copy in a way that is supportive and inspiring. Use words like "discover," "create," and "imagine" to spark creativity.
• •Tell a Story: Weave the brand's heritage and passion for craft into your copy. Share the "why" behind your products to build a deeper connection with your audience.
• •Emphasize Quality and Craftsmanship: Use descriptive language that highlights the quality of materials and the thought that goes into each design. Words like "heirloom," "artisanal," and "handcrafted" reinforce these values.
• •Keep it Simple and Accessible: Just as the patterns are designed for all skill levels, your copy should be clear, concise, and easy to understand. Avoid jargon and speak in a conversational, friendly manner.
• •Focus on the Emotional Connection: Highlight the joy, nostalgia, and love associated with handmade toys. Your copy should evoke a feeling of warmth and sentimentality, reminding customers of the value of creating something by hand.

Social Perception

The public perception of EFI Little Things is that of a high-quality, trustworthy, and authentic brand. Customers view the patterns and tutorials as reliable and easy to follow, which has cultivated a loyal following. The brand is seen as a source of inspiration for crafters and a go-to for unique, heartfelt projects. The emphasis on handmade quality and sustainable practices resonates with a growing consumer desire for authenticity and eco-consciousness. The brand's story of a family of artisans adds a layer of depth and credibility that is highly appealing.

Copy Examples

• •Meet our newest little friend! ✨ There’s a special kind of magic in creating something with your own two hands. A story woven into every stitch. Our latest pattern is designed for quiet afternoons and creative sparks. Easy to follow, and a joy to make, it’s a chance to bring a little bit of warmth and wonder into your world. Find the pattern in our shop and let the story begin. #HandmadeWithLove #ToyMaking #CreativeJourney
• •From Our Hands to Yours: The Joy of a Handmade Toy. Discover our collection of sewing patterns and create a friend for life. Start your next creative adventure today.
• •A Little Treat for Our Creative Community. To thank you for being a part of our story, we’re giving you 20% off all patterns for the next 48 hours. It's the perfect opportunity to start that project you've been dreaming of, or to create a heartfelt gift for someone special. Let’s make something beautiful together.
• •Ready to create your own adorable soft toy? In this tutorial, I’ll guide you through every step, making the process simple and enjoyable, even for beginners. Grab your materials, and let’s get sewing! Your finished creation will be a testament to your creativity and a cherished keepsake for years to come. Download the free pattern from our website to get started.
• •Everything you need to bring this charming character to life is right here in this box. We’ve carefully sourced the softest linens and included our signature, easy-to-follow instructions. This kit is more than just materials; it’s an invitation to slow down, get creative, and make something truly special. A perfect weekend project or a thoughtful gift for the crafter in your life.