Brand Tone

humorous, sassy, bold, irreverent, and unapologetic

Brand Values

• •Humor & Fun: They aim to make people laugh and believe life is too short to be taken seriously.
• •Authenticity & Boldness: They are true to themselves and don't shy away from provocative language. They encourage "LIVING WITHOUT APOLOGY."
• •Quality & Craftsmanship: They take pride in their handmade, quality-checked products.
• •Customer Relationships & Experience: Building connections with customers is more important than just making a sale.
• •Family & Community: They are a family-owned business and engage with their local community through partnerships and initiatives like the micro-grant.
• •Veteran & Woman-Owned Pride: This is a key part of their identity and is highlighted in their communications.
• •Eco-Friendliness & Local Production: They mention a commitment to local production with an emphasis on eco-friendly practices, including hand-poured soy candles.

Best Practices

• •Embrace the "Effin" Authenticity: Always lean into the core brand voice – humorous, sassy, bold, and unapologetic. Don't dilute the "bad words, good smells" motto. If it feels too tame, it's probably not "effinsenses."
• •Know Your Audience (and Who Isn't): Write for the customers who "get it" and appreciate the adult humor. Don't try to please everyone; the brand's strength lies in its distinct, slightly controversial appeal.
• •Inject Humor Everywhere: From product names and descriptions to social media captions and customer service interactions (where appropriate), find opportunities to make people laugh or smirk.
• •Balance Sass with Friendliness: While the language is bold, the underlying customer interaction should remain friendly, helpful, and appreciative, reflecting the "family business" and "relationship-building" values.
• •Be Consistent Across All Channels: Ensure the website, social media posts, email marketing, and even in-store signage all speak with the same irreverent yet welcoming voice. This builds a strong, recognizable brand identity.

Social Perception

Positive & Appreciative: Customers overwhelmingly love the brand, praising the unique products, humorous names, friendly staff, and enjoyable shopping experience. Amused by Edginess: The "naughty" and "crude" humor is a significant draw for their target audience. People find the candle names funny and appreciate the brand's boldness. Niche Appeal: While highly positive among its customer base, the brand acknowledges its humor isn't for everyone, and some reviews echo this, suggesting it's for those who appreciate adult humor. This self-awareness and focus on "their people" is a strength. Supportive of Small, Local Business: Customers are glad to have a unique local shop and appreciate the family-run, veteran-owned aspect.

Copy Examples

• •Instagram Post (New Candle Scent): Image: A stylish shot of the new candle. Caption: "New scent drop! 🔥 Say hello to 'Morning Wood'... no, not that kind (or is it? 😉). This rich cedar & sandalwood blend will actually make your mornings effin' delightful. Link in bio before it’s all snatched up! #EffinSenses #BadWordsGoodSmells #NaughtyCandles #NewScent #SorryNotSorry"
• •Facebook Ad (General Brand Awareness): Headline: Life’s Too Short for Boring Candles. Body: "Tired of the same old vanilla? So are we. At Come to Your Effin Senses, we make hand-poured soy candles that smell amazing and aren’t afraid to be a little (or a lot) naughty. 😉 Veteran-built, woman-owned, and ready to make you laugh. Shop our collection of bad words and good smells! #ComeToYourEffinSenses #HandmadeCandles #FunnyGifts #ShopLocalMichigan" Button: Shop Now
• •Product Description (for a candle named "Zero Fucks Given"): This is the official scent of minding your own damn business. Our 'Zero Fucks Given' candle blends calming lavender with a hint of 'don't care' citrus. Perfect for those days when you literally can't even. Light it up, breathe it in, and let the effin' zen take over. Hand-poured with 100% soy wax and premium (badass) fragrance oils. #ZeroFucksGiven #RelaxationMode #EffinCandles #SelfCareAF
• •Email Subject Line (for a sale): Subject: "Don't Be a Cheap Ass! Our Effin' Sale is ON!" Email Body Snippet: "Hey [Customer Name], ready to stock up on your favorite naughty candles and fun shit? For a limited time, get [Discount Percentage] off everything. Because your house deserves to smell effin' amazing. Don't wait, these deals won't last! #SaleTime #BadWordsGoodSmells #TreatYoSelf"
• •TikTok Video Script Idea: Visual: Founder Amy holding two candles with contrasting "nice" and "naughty" names. Audio: Trending TikTok sound about choices. Text Overlay: "When you thought people wanted 'Sweet Serenity' but they REALLY wanted 'Bitch, Please'." Caption: "We learned our lesson. You guys like it naughty! 😂 What’s your favorite Effin Senses candle name? 👇 #EffinSenses #NaughtyOrNice #SmallBizLife #FunnyCandles #CustomerKnowsBest #BadWords"