Brand Tone

Transactional and direct, focusing on product and sale, with an informal and possibly nascent approach that emphasizes direct selling over a curated brand experience.

Brand Values

• •Accessibility
• •Value
• •Timeliness

Best Practices

• •Establish a Primary Language: To appear more professional and build a stronger brand identity, decide on a single primary language (either English or Portuguese) for the website and all communications. Use a translation toggle if you wish to cater to both audiences.
• •Develop a Consistent Voice: Whether it's enthusiastic and passionate, or straightforward and product-focused, define the brand's personality and use it across all text, from product descriptions to social media captions.
• •Go Beyond the Transaction: While price is important, infuse copy with the passion of the sport. Connect the jerseys to the emotion of the game, the loyalty of the fans, and the identity of the teams.
• •Create Detailed and Engaging Product Descriptions: Instead of just listing the item name, tell a small story. Mention a key player who wears the jersey, a historic moment for the team, or the specific design details that make the shirt unique.
• •Encourage and Showcase User-Generated Content: Actively ask customers to share photos of themselves wearing the jerseys. Reposting this content on social media builds community, provides social proof, and generates authentic marketing material.

Social Perception

Difficult to gauge comprehensively due to limited online presence outside its own platforms. Perception is likely shaped directly by website and Instagram experience. The mixed language and direct sales approach might be seen as straightforward and no-frills or less professional than established competitors.

Copy Examples

• •Your Team, Your Colors. The latest 24/25 season jerseys are here. Shop now and show your pride.
• •More than a jersey, it's a statement. Made with breathable fabric for total comfort, whether you're on the field or in the stands. Get the official 24-25 Manchester United home kit with free shipping.
• •Weekend Match-Ready. ⚽️ Who are you repping? From the Brasileirão to the Premier League, we've got the kit you need. Tap to shop the new arrivals.
• •Don't Miss Kick-Off! Get 15% off your first order and be ready for the next game. Explore our collection of European, and National team jerseys.
• •Retro style meets modern passion. Find classic football shirts that defined an era. Perfect for collectors and true fans. Discover our Retrô collection today.