Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Nurturing, Supportive, Authentic, Trustworthy, Magical, and Mystical.

Brand Values

• •Nature & Natural Products
• •Quality
• •Customer Well-being & Journey
• •Community
• •Accessibility/Affordability
• •Ethical Sourcing

Best Practices

• •Use inclusive language that makes customers feel part of the 'Verdeliora family' and crystal community.
• •Reinforce trust and what the brand stands for in every communication.
• •Maintain authenticity in storytelling, sharing the passion behind the brand.
• •Highlight the intention behind product curation to connect with customers.
• •Foster conversations and make followers feel heard and valued within the community.

Social Perception

A brand that is positively perceived for its product quality, engaging visual content, and genuine commitment to ethical sourcing and customer well-being, while addressing market concerns about authenticity.

Copy Examples

• •Explore the magic of crystals and elevate your journey with the power of nature.
• •Discover our carefully hand-selected crystals, each chosen for its beauty and balance.
• •Join our community of crystal enthusiasts and share your love for these natural treasures.
• •Enhance your personal growth and well-being with our ethically sourced crystals.
• •Experience the beauty, reflection, and personal discovery that our crystals offer.