Brand Tone

Empowering & Confident, Friendly & Approachable, Playful & Trendy, Results-Oriented & Practical, Supportive

Brand Values

• •Self-Expression & Individuality
• •Accessibility & Affordability
• •Quality & Efficacy
• •Empowerment
• •Cruelty-Free

Best Practices

• •Stay Empowering and Positive: Use uplifting and encouraging language. Focus on how the product makes the customer feel (e.g., confident, beautiful, skilled). Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Embrace a Friendly, Conversational Style: Write as if you're talking to a friend. Use contractions, questions, and relatable scenarios. Incorporate youthful slang or emojis where appropriate for the platform (especially TikTok and Instagram).
• •Highlight Key Benefits Consistently: Always circle back to the core value propositions: salon look at home, ease of use, affordability, quality, and self-expression. Reinforce these in different ways across all communications.
• •Show, Don't Just Tell (with a Playful Vibe): Use vibrant descriptions and encourage user-generated content. Run contests, feature customer looks, and use playful calls to action. Let the fun, visual results speak for themselves, supported by enthusiastic copy.
• •Be Authentic and Transparent: Acknowledge the DIY learning curve if necessary, but frame it as an exciting skill to master. When addressing any product concerns (like variations in glue), do so honestly and offer solutions, maintaining a supportive and customer-centric approach.

Social Perception

Generally Positive, Seen as a Cost-Effective Alternative, Influencer Driven, Concerns about Consistency, DIY Appeal

Copy Examples

• •Headline: Your Salon Lash Look is Waiting (At Home!) ✨ Body: Tired of lash appointments? Become your own lash artist with AMZGIRL! Our easy-to-use DIY kits give you stunning, long-lasting lashes in minutes. Get ready to wow! #AMZGIRLLashes #DIYBeauty #LashGoals
• •Headline: Unleash Your Inner AMZING GIRL! 💖 Body: Confidence looks gorgeous on you. Express your unique style with our cruelty-free lash clusters. Beginner-friendly, budget-savvy, and always fabulous. What look will you create today? #AMZGIRLStyle #LashLove #SelfExpression
• •Headline: Save Time, Slay All Day. 💅 Body: Get those full, fluttery lashes you dream of without breaking the bank or spending hours at the salon. AMZGIRL delivers quality, comfort, and a look that lasts. Ready for your lash upgrade? #AMZGIRL #EffortlessBeauty #LashKit
• •Headline: TikTok Fave! 😍 See Why Everyone's Obsessed. Body: Join the thousands rocking their AMZGIRL lashes! Easy to apply, comfortable to wear, and totally customizable. Get the viral lash look that has everyone talking. Shop now and transform your eyes! #AMZGIRLLashes #TikTokMadeMeBuyIt #ViralLashes
• •Headline: Your Beauty, Your Rules. Period. ✨ Body: AMZGIRL is more than just lashes; it's a vibe. It's about feeling amazing in your own skin (and lashes!). Playful, powerful, and perfectly you. Discover your new favorite beauty hack! #BeAMZING #DIYlashes #BeautyYourWay