Brand Tone

Elegant & Sophisticated, Passionate & Appreciative, Quality-Conscious & Trustworthy, Inspiring & Solution-Oriented, Friendly & Approachable

Brand Values

• •Quality & Realism
• •Beauty & Aesthetics
• •Durability & Longevity
• •Customer Satisfaction
• •Passion
• •Accessibility (to beauty)

Best Practices

• •Emphasize Quality and Realism: Consistently use descriptive adjectives that highlight the lifelike nature and superior craftsmanship of the silk flowers (e.g., "meticulously crafted," "incredibly realistic," "premium quality," "indistinguishable from real").
• •Evoke Emotion and Elegance: Use language that appeals to a desire for beauty, sophistication, and timelessness. Words like "breathtaking," "exquisite," "radiant," "graceful," and "luxurious" can help achieve this.
• •Focus on the Benefits: Clearly articulate the advantages of silk flowers over fresh ones – their longevity, low maintenance, hypoallergenic nature, and suitability for any environment. Frame these as solutions to customer pain points.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns seamlessly with the high-quality, elegant visuals used across all platforms. The words should enhance the story the images tell.
• •Adapt to the Platform, but Keep the Core Essence: While the tone can be slightly adjusted for different platforms (e.g., more playful on TikTok, more descriptive on the website), the core values of quality, beauty, and elegance should remain consistent in the messaging.

Social Perception

High-Quality Provider, Beautiful Products, Good Customer Service, Value for Money, Aesthetic & Inspiring

Copy Examples

• •Timeless beauty, effortlessly yours. ✨ Our meticulously crafted silk blooms capture the soul of fresh flowers, without the fleeting lifespan. Adorn your space with everlasting elegance. #Silkbloemen #LuxurySilkFlowers #EverlastingBlooms #HomeDecor #RealisticFlowers
• •Tired of wilting bouquets? Allergic to pollen? Discover the exquisite world of Silkbloemen! 🌸 Our silk flowers are so realistic, you'll have to touch them to believe they aren't fresh. Bring lasting beauty into your home. Shop now and enjoy 10% off your first order! [Link to website]
• •Indulge in the romance of roses, season after season. Each petal of our 'Eternal Devotion' silk rose bouquet is handcrafted with unparalleled attention to detail, mirroring the delicate texture and vibrant hues of a garden-fresh bloom. A testament to timeless elegance and enduring quality, this arrangement promises to grace your home with its beauty for years to come, no watering required.
• •Problem: Fresh flowers fade too fast! 😭 Solution: Silkbloemen! 😍 Stunning, realistic, lasts forever! ✨ #SilkFlowers #FlowerHack #HomeDecorTips #ProblemSolved #SilkbloemenNL
• •Elevate your interiors with the art of silk floristry. Our luxury silk arrangements offer a touch of nature's perfection, designed to inspire and endure. Discover bouquets that breathe life into any room. #SilkDecor #FloralStyling #InteriorInspo #Silkbloemen #LuxuryHome