Brand Tone

Warm and Inviting, Artisanal and Passionate, Playful and Engaging, Sensory and Evocative

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Eco-consciousness
• •Discovery and Pleasure

Best Practices

• •Highlight the handmade nature and origin of the products from Loir et Cher, France.
• •Emphasize the use of high-quality, ethical ingredients like vegetable-based, vegan, GMO-free wax and perfumes from Grasse, France.
• •Focus on the sensory experience, using descriptive language to evoke the scents and ambiance created by the products.
• •Incorporate customer testimonials and reviews to showcase positive experiences and build trust.
• •Incorporate Playfulness and Engagement: Continue using engaging content formats like ASMR on TikTok, run contests, and use inviting and slightly whimsical product names and descriptions, especially for "gourmand" scents.

Social Perception

The brand is perceived as offering an 'incroyable découverte' of high-quality, ethically-made home fragrance products that create a pleasant and enjoyable atmosphere.

Copy Examples

• •"Nos clients en raffolent! Pour tous les gouts!"
• •"Chaque tablette fondant est unique et faite à la main dans la jolie région du Loir et Cher"
• •"Cerise Noire Explosive" or "Chocofolie's"
• •"Une explosion gourmande et fruitée, pour une ambiance chaleureuse et intense"
• •jusqu'au 31 mars 23h59 -- CODE: PRINTEMPS10--