Brand Tone

Relatable and Humorous, Empowering and Supportive, Sassy and Confident, Handmade and Personal, Authentic and Honest

Brand Values

• •Empowerment of Mothers: Celebrating the strength, fierceness, and multifaceted nature of mothers is central.
• •Authenticity and Relatability: Embracing the imperfections and humor in everyday life, particularly motherhood.
• •Individuality and Self-Expression: Providing products that allow customers to showcase their personality and sense of humor.
• •Quality and Craftsmanship: As stated in their "About Us" and product descriptions, there's an emphasis on creating quality, handmade items.
• •Community: While not explicitly stated as a "community" in the direct brand materials, the shared identity and relatable slogans foster a sense of belonging among customers. The "Fierce Mama" theme often connects to building supportive communities.

Best Practices

• •Embrace Imperfection and Humor: Don't be afraid to be a little self-deprecating or highlight the funny, messy realities of motherhood. Keep the tone light and approachable.
• •Speak Directly to "Her" (The Fierce Mom): Use "you," "Mamma," and relatable scenarios that resonate with the target audience. Make her feel seen and understood.
• •Inject Sass and Confidence (Authentically): Let the brand's bold personality shine through, but ensure it aligns with the empowering and supportive core values. It's about confidence, not arrogance.
• •Highlight the "Handmade" and "Small Biz" Aspect: Remind customers that they are supporting a fellow mom and a small business. This adds a layer of connection and value.
• •Use Empowering Language: Incorporate words like "fierce," "strong," "capable," "warrior," and "unstoppable" to reinforce the brand's core message of celebrating maternal strength.

Social Perception

Positive and Appreciative, Seen as a Go-To for Mom-Themed/Personalized Gifts, Relatable to the "Modern Mom", Supportive of Small, Female-Owned Businesses

Copy Examples

• •For a new t-shirt design ("Fueled by Caffeine and Chaos"): "Running on coffee, love, and a healthy dose of chaos? You're in the right place, Mamma. Our new 'Fueled by Caffeine and Chaos' tee is your official uniform. Wear it loud, wear it proud!"
• •Instagram caption for a relatable mom life post: "Some days it's yoga pants and dry shampoo. Other days... well, it's also yoga pants and dry shampoo, but with a FIERCE attitude. 😉 Who's with us? #MammaFierceDesigns #MomLife #RealMotherhood"
• •Product description for a "Chaos Coordinator" mug: "Master of multitasking? Juggler of schedules? Chief of snack distribution? You're not just a mom, you're a Chaos Coordinator! Fuel your fierce with every sip from this essential mug. Handmade with love (and understanding!)."
• •Facebook ad targeting new moms: "Welcome to the wonderfully wild ride of motherhood! Feeling fierce, frazzled, or a fabulous mix of both? Our Mamma Fierce Designs are here to celebrate YOU. Shop relatable gear that gets it. ✨"
• •Email subject line for a sale: "Unleash Your Inner Fierce (for Less!) 🔥 Sale Inside!"