Brand Tone

Aspirational & Evocative, Enthusiastic & Positive, Approachable & Helpful, Confident

Brand Values

• •Accessibility to Desired Scents
• •Quality within its Niche
• •Customer Satisfaction
• •Sensory Experience
• •Local Presence

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Scenteez's tone (aspirational, enthusiastic, evocative, approachable, confident) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Inspired By" with Confidence, Not Apology: Position the fragrances as high-quality alternatives that capture the essence of desired scents, rather than just "copies." Highlight the craftsmanship in their own blends.
• •Use Evocative Language for Descriptions: Continue to use rich, sensory adjectives and storytelling when describing the notes, mood, and experience of each fragrance. This elevates the perception beyond just a functional product.
• •Maintain Enthusiasm and Positivity in Social Media: Reflect the joy and confidence that a good fragrance can bring. Use emojis appropriately to enhance this feel on platforms like Instagram.
• •Be Consistently Helpful and Responsive: Ensure that all customer interactions, whether on social media comments, DMs, or email, maintain an approachable and helpful tone, reinforcing the value of customer satisfaction. Address queries promptly and politely.

Social Perception

Provider of Affordable Alternatives, Generally Positive Product Experience, Emerging Local Brand, Reliant on Direct Customer Interaction, Potential for Brand Loyalty

Copy Examples

• •✨ Unlock a new obsession. Introducing 'Midnight Bloom' – our homage to timeless elegance and captivating nights. Let the alluring notes of [Main Note 1] and [Main Note 2] weave their magic. Dare to be unforgettable? Shop now via the link in bio! #Scenteez #InspiredFragrance #NewCollection #LuxuryForLess #PakistanScents
• •Your Journey. Your Signature Scent. 🚗💨 Transform every drive with Scenteez Car Fresheners. Long-lasting, luxurious aromas that make your car an extension of you. Explore the collection and elevate your commute. #ScenteezCar #DriveInStyle #CarFragrancePK #RoadTripReady
• •You LOVE it, and so do we! ❤️ Our 'Discovery' (Inspired by Aventus Creed) continues to be a top choice for its bold and sophisticated aura. 'Absolutely divine!' says a happy customer. Experience the legend, redefined. [Link] #ScenteezFavorites #CustomerLove #AventusInspired #MensPerfumePK #SignatureScent
• •More than just a fragrance, it's a feeling. Each Scenteez perfume is crafted to tell a story, to evoke a memory, to become a part of yours. From the first invigorating spritz to the lingering, sensual base notes, immerse yourself in an olfactory journey designed to captivate. What story will your Scenteez tell today? #ScentStory #EvocativeAromas #ScenteezExperience #FragranceLovers
• •Indulge Your Senses (Without Breaking the Bank!). This week, discover your new signature Scenteez fragrance and enjoy a FREE tester with every prepaid order. It's the perfect time to explore luxury, inspired by the world's most iconic scents. ✨ Shop now! #ScenteezDeals #FreeTester #InspiredPerfumes #AffordableLuxuryPK #TreatYourself