Brand Tone

Cultural & Artistic, Mindful & Wellbeing-Oriented, Informative & Gentle

Brand Values

• •Cultural Heritage
• •Harmonious Blending
• •Comfort & 'Yuttari'
• •Subtle Self-Expression
• •Wellbeing & Self-Care

Best Practices

• •Use culturally sensitive and respectful language when referencing traditions.
• •Maintain a gentle and informative tone when explaining the benefits of products.
• •Highlight the blend of traditional craftsmanship with modern aesthetics.
• •Emphasize the comfort and relaxed feeling associated with the 'Yuttari' concept.
• •Focus on subtle self-expression and personal storytelling through the accessories.

Social Perception

A brand that values cultural heritage, promotes harmonious living, and offers subtle yet meaningful self-expression through its accessories, contributing to wellbeing and a relaxed state of mind.

Copy Examples

• •Wearing a story, living a culture.
• •Expressing the breath of culture through accessories.
• •Harmonizing the warmth of embroidery with the coolness of metal.
• •Adding a discreet Chinese-style accent to your everyday look.
• •Discover the hidden flower for adults with our unique collection.