Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Helpful and Practical, Trendy and Modern

Brand Values

• •Convenience/Ease of Use
• •Style and Personalization
• •Quality and Durability
• •Innovation
• •Customer Focus

Best Practices

• •Embrace the "EEZY, FRESH, COOL" Mantra: Let this slogan guide the vocabulary and energy of all communications. Keep language upbeat, modern, and clear.
• •Speak Like a Friend, Not a Corporation: Use contractions (it's, you're), ask questions, and adopt a conversational style. Imagine you're explaining the product to a friend.
• •Highlight Benefits, Not Just Features: Focus on how EEZYBEEZY makes life easier, saves time, and adds style, rather than just listing product specifications.
• •Use Playful and Engaging Language: Incorporate fun words and phrases like "pimp your shoes," "join the gang," and maintain an enthusiastic tone. Use emojis where appropriate, especially on social media, to enhance the playful vibe.
• •Stay Consistent Across All Channels: Whether it's the website, an Instagram caption, a TikTok video, or customer service interaction, the friendly, helpful, and cool EEZYBEEZY voice should be recognizable. Create a simple style guide with key phrases and tone attributes.

Social Perception

Positive, Problem-Solver, Local and Relatable, Growing Presence

Copy Examples

• •Headline: Tired of tying? Hello, EEZYBEEZY! Body: "Step into a world of no-fuss footwear! Our elastic shoelaces are here to make your sneakers look cool and your mornings super EEZY. Just slip on and go – it’s that simple! #EezyFreshCool"
• •Instagram Post: "Rainbow laces or sleek black? 🤔 Whatever your vibe, we’ve got the color to pimp your kicks! ✨ Show us how you style your EEZYBEEZYs! #PimpYourShoes #EezyStyle"
• •Product Description Snippet: "Life’s too short for tangled laces. Our durable, stretchable EEZYBEEZY laces give you the perfect fit every time. Save time, look fresh, feel cool. It's not just a shoelace, it's an upgrade!"
• •Email Subject: "Your Shoes Called, They Want an EEZY Makeover! 😉" Body: "Hey [Customer Name]! Ready to say goodbye to boring bows and hello to sleek, comfy style? Discover the EEZYBEEZY collection and give your favorite shoes the fresh look they deserve. Quick to fit, awesome to wear! Shop now and join the gang!"
• •TikTok Video Idea Caption: "Watch how we transform these kicks from drab to fab in under 60 seconds! 🤯 EEZYBEEZY laces: making your shoe game strong and your life a whole lot easier. Get yours! #ShoeHack #EasyPeasy #EezyBeezyFi"