Brand Tone

Aspirational & Elegant, Customer-centric & Reassuring, Passionate & Quality-focused, Accessible & Value-driven

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Style & Aesthetics
• •Trust & Security
• •Accessibility & Service

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining core brand attributes (e.g., Elegant, Passionate, Reliable) and corresponding "Do's and Don'ts" for language, tone, and specific words to use or avoid.
• •Prioritize "Elevate" and "Style": Consistently use language that inspires customers to enhance their spaces and emphasizes the stylish nature of the products. Words like "elevate," "curated," "stylish," "elegance," and "timeless" should be staples.
• •Balance Aspiration with Accessibility: While highlighting elegance and quality, ensure copy also reflects value through promotions and clear communication of benefits like free shipping and customer support, making the brand feel approachable.
• •Focus on the "Why": Connect with customers on an emotional level by emphasizing the preservation of memories and the feeling of a personalized, inviting home, rather than just selling frames.
• •Maintain Clarity and Trust: Ensure all copy, especially around offers, shipping, and support, is clear, straightforward, and reinforces the brand's commitment to a secure and positive customer experience.

Social Perception

Frames4Home aims to be perceived as a provider of stylish, high-quality, and accessible home decor solutions, particularly wall frames. They want to be seen as a brand that helps customers personalize and beautify their living spaces, preserving memories in an elegant way.

Copy Examples

• •Headline (Elegant & Aspirational): Adorn Your Walls with Timeless Elegance. Discover Frames4Home.
• •Product Description Snippet (Quality-focused & Passionate): Crafted with passion and an eye for detail, each frame in our collection is designed to not just hold a picture, but to tell a story. Experience enduring style that speaks to you.
• •Social Media Post (Customer-centric & Engaging): Your cherished moments deserve a special place. Our [Collection Name, e.g., Modern Wall Frames] are here to help you showcase them beautifully. Enjoy free shipping and our commitment to bringing your memories to life! #Frames4Home #HomeDecor #WallArt
• •Email Subject Line (Value-driven & Urgent): Elevate Your Space for Less! ✨ 50% Off Handcrafted Frames This Week Only!
• •About Us Snippet (Trust & Reassurance): Since 2020, Frames4Home has been dedicated to bringing quality and style to your walls. With secure shopping and a team ready to assist, we're here to help you create a home you love.