Brand Tone

Empowering, Trendy & Fashion-Forward, Approachable & Friendly, Confident & Bold, Enthusiastic & Passionate

Brand Values

• •Individuality
• •Inclusivity (Size Positivity)
• •Confidence
• •Trendiness
• •Quality/Affordability Balance
• •Style regardless of size

Best Practices

• •Embrace "Her" Voice: Always write as if speaking to a confident, stylish friend. Use empowering language and a slightly informal, enthusiastic tone. The owner’s TikTok persona is a great guide.
• •Reinforce Core Values: Consistently weave in messages of individuality, size positivity, confidence, and trendsetting. The tagline "it does not matter what size you are, it’s how you wear your size" should be a recurring motif.
• •Use Inclusive & Positive Language: Focus on celebrating curves and personal style. Avoid language that could be perceived as apologetic or "trying to fit in."
• •Stay Visually Consistent: Ensure that the models and imagery used alongside the copy reflect diversity and the brand's "edgy but everyday girl" aesthetic.
• •Engage and Interact: Mirror the direct, approachable style of the owner in customer interactions, Q&A, and responses to comments to further build community and reinforce the brand's personality.

Social Perception

Positive within its Niche, Community-Oriented, Empowering for Target Audience, Limited Mainstream Visibility, Potential for Brand Confusion

Copy Examples

• •Rule #1: There are no rules. 🔥 Rock your curves in our new [Dress Name]! Designed for the EETique Babe who owns her style and isn't afraid to turn heads. Tap to shop and unleash your inner fashionista! #EETiqueFashions #PlusSizeQueen #TrendyAndConfident #StandOutStyle
• •Tired of fashion that doesn't get you? At EETique Fashions, we celebrate YOU. 💖 Specializing in sizes 12-30, we bring you edgy, affordable trends that let your individuality shine. Because it doesn’t matter what size you are, it’s how you wear your size! Shop eetiquefashions.com today! #EETiqueBabe #BodyPositivity #AffordableFashion #PlusSizeStyle
• •Owner Katrina here! 👋 Let's talk making that [Outfit Type] POP, no matter your size! 😉 Remember, confidence is your best accessory. Shop this look and more fierce finds – link in bio! #HowYouWearYourSize #EETiqueStyleTips #PlusFashionista #BeBoldBeYou
• •EETique Fashions: Where Style Knows No Size. 🔥 Dare to be different. Explore the latest unique & edgy trends curated for confident, fashion-forward women like you. Shop New Arrivals!
• •Hey Trendsetter! 😉 Unlock Your Edgy Style + XX% Off Inside!