Brand Tone

Empathetic, gentle, empowering, deeply personal, nurturing, accessible, encouraging, spiritual, mindful, and authentic. It avoids jargon and fosters a sense of safety.

Brand Values

• •Authenticity
• •Empowerment
• •Mindfulness & Presence
• •Compassion & Love
• •Holistic Healing

Best Practices

• •Always End with Warmth: Maintain the signature sign-off "Met liefde, Marit" or similar phrases like "With warmth" in most communications. This reinforces the brand's core value of compassion.
• •Speak Directly and Empathetically: Use "you" and "I" to create a direct, personal connection. Address the client's likely feelings (e.g., "Are you feeling overwhelmed?") before presenting the solution to show empathy.
• •Use Metaphors of Lightness and Journeying: Consistently use words like "lighter," "journey," "path," "flow," and "coming home to yourself." This language reinforces the transformative, non-clinical nature of the services.
• •Emphasize "From Head to Heart": This core concept is powerful and relatable. Use it frequently to describe the process of shifting from overthinking and stress to feeling and intuition.
• •Maintain Authenticity: Continue to weave in personal reflections, lessons, or even poetry in social media and newsletters. This vulnerability builds trust and distinguishes the brand from more corporate wellness programs.

Social Perception

Highly positive, primarily through curated testimonials. Clients perceive the founder as an excellent listener, providing valuable, life-changing support, and praise her ability to create meaningful products and transformative coaching experiences. The brand is seen as a professional, heartfelt, trustworthy practice that helps clients find peace and reconnect with themselves, with a perception shaped by its own communication and client relationships.

Copy Examples

• •Feeling like you're running on empty? The world can be loud, but the quiet space you need is already inside you. Our 8-week Mindfulness course is a gentle journey back to yourself. It's not about escaping life, but about learning to live it with more peace and presence. Ready to listen to your heart? Join us. With love, Marit.
• •Tired of just getting by? It's time to flourish. Together, we'll move you from feeling overwhelmed to living a lighter, more joyful life from your true essence. Your potential is waiting.
• •Your mind is busy. Your hands can set it free. Discover Mindfull Dot-Art, a meditative practice where every dot is a step closer to inner calm. No artistic experience needed—just a willingness to create and be present. Find your focus, one dot at a time.
• •Hello [Name], How often do you pause to simply *be*? This week, I was reminded of the power of the pause—in nature, in conversation, and in my own heart. It's in these quiet moments that our true needs surface. This letter is a small invitation to find your own moment of peace today...
• •Burnout doesn't mean you're broken; it means you've carried too much for too long. There is a way back to a life that flows with ease and energy. Let me support you on your path to rediscovering your strength and inner peace. You don't have to do it alone.