Brand Tone

classic, quality-focused, and trustworthy

Brand Values

• •Quality
• •Tradition & Heritage
• •Sustainability & Ethical Production
• •Functionality

Best Practices

• •Always emphasize the premium materials and the brand's long-standing history in the craft of glove-making. This builds trust and justifies the product's value.
• •Avoid overly casual slang or chasing fast-fashion trends. The language should reflect the classic, enduring nature of the products.
• •Clearly communicate why the gloves are a good choice—mention specific materials like Thinsulate, the softness of the leather, and their durability for everyday wear.
• •Briefly and clearly state the brand's commitment to responsible sourcing and ethical production, as this is a key value proposition.
• •Ensure that the classic and quality-focused tone is reflected not only in the text but also in the photography and overall design across the website and social media, creating a cohesive brand experience.

Social Perception

The public perception of EEM Fashion appears to be positive, though not extensively documented in online forums or widespread news. Customer reviews on their website and retail platforms generally praise the quality, warmth, and service. The brand is perceived as a reliable choice for classic and durable winter accessories. However, some isolated reviews mention issues with shipping and desire for softer leather, indicating areas for potential improvement in customer experience and product consistency. The brand's social media presence is minimal, with their Instagram account serving as the main platform for engagement, where they encourage customers to share how they style their products.

Copy Examples

• •Three Generations of Warmth. One Standard of Quality. Since 1939, our family has been dedicated to crafting the finest gloves. Experience the EEM Fashion difference—where heritage materials and timeless design come together to protect your hands in style.
• •The Art of the Perfect Fit. It's not just a glove; it's a second skin. Meticulously crafted from the softest leathers and wools, our gloves are designed for ultimate comfort and durability. Feel the quality in every stitch.
• •Sustainable Style, Enduring Warmth. Look good and feel good about your choice. Our leather is sourced responsibly, and our production methods are designed for minimal waste. Choose EEM Fashion for accessories that are as conscious as they are classic.
• •Your Trusted Companion for Every Winter. From brisk autumn walks to the coldest winter days, our Thinsulate-lined gloves offer superior warmth without the bulk. Dependable, stylish, and built to last—EEM Fashion is with you for every moment.
• •Designed in Hamburg, Worn Everywhere. Inspired by our heritage, we create accessories for the modern world. Show us how you wear your #eemhamburg gloves and join a community that values quality and timeless style.