Brand Tone

Direct and Informative, Professional and Business-Oriented, Helpful (within limits), No-Frills

Brand Values

• •Specialization/Expertise
• •Comprehensiveness/Availability
• •Efficiency
• •Value (Surplus Focus)
• •Accuracy (Customer-driven)

Best Practices

• •Prioritize Clarity and Accuracy: Ensure all product descriptions, part numbers, and compatibility notes are precise. Given the technical nature of the products, clear, unambiguous language is crucial.
• •Maintain a Professional, Efficient Voice: Whether in website copy, email communications, or any potential future content, keep the tone focused on providing solutions and facilitating transactions efficiently. Avoid overly casual or emotive language.
• •Emphasize Expertise and Specialization: Consistently highlight the focus on OEM surplus, specific vehicle makes (like GM), and the ability to source hard-to-find parts. This reinforces the brand's unique selling proposition.
• •Be Direct in Calls to Action: Guide users clearly on how to find parts, verify compatibility, and place orders (e.g., "Search by Part Number," "Contact Us for Bulk Orders," "Verify with Dealer Before Ordering").
• •Transparency in Process: Clearly communicate shipping policies, the nature of surplus parts (e.g., new old stock, condition if not brand new), and the customer's responsibility in part verification. This builds trust despite a low-frills approach.

Social Perception

Appeals to customers (mechanics, repair shops, or knowledgeable individuals) looking for specific OEM surplus parts who understand the importance of part number verification. Perception is likely formed primarily through direct interaction with the company or through listings on B2B platforms.

Copy Examples

• •Headline: Your Source for OEM Surplus Auto Parts. Extensive Inventory. Worldwide Shipping. Body: EEM3 Parts specializes in genuine OEM surplus components for automotive, heavy truck, and industrial applications. Find discontinued GM parts and more. Got a part number? We’ll get it to you.
• •Product Focus: Need That Specific GM Engine Part? We stock a vast range of OEM surplus and discontinued engine components. Verify your part number and order with confidence. Based in Detroit, shipping globally.
• •Service Highlight: Bulk OEM Surplus Parts? EEM3 offers competitive bulk buy programs for businesses. Our Detroit-based logistics team ensures efficient worldwide delivery. Contact us for your wholesale needs.
• •Problem/Solution: Hard-to-Find OEM Parts? EEM3 is your wholesale connection. With over 100,000 sq ft of components, if you don't see it, ask! We specialize in sourcing automotive and heavy-duty surplus.
• •Call to Action/Expertise: Know Your Part Number? Get the Right OEM Surplus Part, First Time. EEM3 provides access to a huge inventory of automotive components. Ensure compatibility; check with your dealer or specs.