Brand Tone

Practical & Solution-Oriented, Friendly & Approachable, Confident & Assuring, Enthusiastic & Encouraging

Brand Values

• •Convenience & Portability
• •Quality & Reliability
• •Customer Satisfaction & Support
• •Accessibility & Inclusivity
• •Safety
• •Innovation

Best Practices

• •Focus on Solutions and Benefits: Always frame features in terms of how they solve a customer's problem or improve their experience (e.g., "folds in seconds *so you can easily take it on the train*").
• •Maintain a Helpful and Supportive Voice: Use clear, straightforward language. Anticipate customer questions and address them proactively in your copy. Ensure customer service interactions mirror this tone.
• •Highlight Key Differentiators Consistently: Regularly mention core strengths like "lightweight," "foldable," "excellent customer service," "LG battery," and "award-winning" where relevant.
• •Use Real Customer Language (where appropriate): Incorporate phrases and sentiments from positive customer reviews into your marketing copy to build authenticity and relatability.
• •Be Enthusiastic but Grounded: Convey excitement about the product and its possibilities, but back it up with tangible facts, features, and assurances (like warranty and support).

Social Perception

Positive for Portability and Commuting, Highly Praised Customer Service, Good Value for Money, Empowering for Users, Reliable Product (with some caveats)

Copy Examples

• •Headline: Reclaim Your Commute. Fold, Ride, Arrive Fresh. Body: Tired of traffic jams and crowded trains? The EELO 1885 Explorer folds in seconds, weighs just 16.6kg, and powers you up to 40 miles. Effortless travel, easy storage – your smarter way to move.
• •Social Media Post (Image: EELO bike folded next to a train seat/office desk): Text: Your city adventures just got a whole lot easier! The EELO eBike: compact enough for the train, powerful enough for the hills, and light enough to carry anywhere. Where will your EELO take you this week? #EELOebike #UrbanMobility #FoldingBike #CommuteLife
• •Product Description Snippet: Text: Experience the freedom of cycling, simplified. Our award-winning EELO eBike features a reliable LG battery, intuitive pedal assist, and a design that’s built for your life on the go. Plus, with our dedicated UK-based customer support, you're always in good hands.
• •Email Subject Line: Go Further, Faster, Fresher with EELO! Body: Imagine a commute where hills feel flat and headwinds disappear. With EELO's lightweight folding electric bikes, you'll arrive at your destination refreshed and on time. Discover our range and enjoy award-winning design and top-notch customer care.
• •Customer Testimonial Promotion: Text: "This bike has been invaluable! Easy to manoeuvre, feels strong, and the customer service is top-notch." - G. Le Brocq. Join thousands of happy EELO riders enjoying the convenience and joy of electric cycling. Ready for a change?