Brand Tone

Youthful & Energetic, Casual & Approachable, Confident & Stylish, Value-Oriented

Brand Values

• •Comfort
• •Style & Fashion
• •Accessibility & Affordability
• •Durability
• •Celebrating Everyday Leisure (WeekendEveryday)
• •Youth Empowerment

Best Practices

• •Embrace "WeekendEveryday": Ensure this core philosophy is woven into messaging. Use language that evokes freedom, fun, leisure, and breaking routine.
• •Speak Gen Z's Language (Authentically): Use youthful, energetic, and slightly informal language. Incorporate relevant slang or expressions if it feels natural, but avoid trying too hard or sounding inauthentic. Keep it aspirational yet relatable.
• •Highlight Key Value Propositions Consistently: Always circle back to comfort, style, affordability, and durability in a balanced way, depending on the specific product or campaign.
• •Maintain a Positive and Upbeat Vibe: The tone should always be optimistic, encouraging, and enthusiastic, reflecting the energy of the target audience.
• •Visual-Verbal Harmony: Ensure the copy complements the visual style of Eeken (modern, clean, lifestyle-oriented). The words should enhance the story the images are telling.

Social Perception

Positive for Value and Comfort, Good for Everyday & Casual Wear, Emerging Brand Awareness, Generally Favorable

Copy Examples

• •Headline: Unlock Your #WeekendEveryday! Body: Why wait for Friday? Step into Eeken comfort and style, and make every day feel like the weekend. Your adventure starts now. Call to Action: Shop the Vibe
• •Headline: Fresh Kicks. Fresh Feels. Body: Level up your look with Eeken's latest drops. Designed in London, made for your life. Cool, comfy, and totally you. Call to Action: Discover New Arrivals
• •Headline: Don't Just Follow Trends. Set Them. Body: Eeken brings you sneakers and sandals that blend killer style with all-day comfort. Be bold. Be you. Be Eeken. Call to Action: Find Your Fit
• •Headline: Adventure-Ready. Wallet-Friendly. Body: Get the looks you love and the comfort you crave without breaking the bank. Eeken: Step into awesome, effortlessly. Call to Action: Explore the Collection
• •Headline: From Hustle to Hangout, We've Got You. Body: Eeken’s versatile range is built for your dynamic life. Experience the perfect blend of energy, style, and pure comfort. Call to Action: Step Into Eeken