Brand Tone

Caring and Empathetic, Supportive and Empowering, Professional and Knowledgeable, Friendly and Approachable, Reliable and Efficient

Brand Values

• •Customer-Centricity/Client Focus
• •Independence and Empowerment
• •Quality and Reliability
• •Expertise and Trust
• •Support and Responsiveness

Best Practices

• •Emphasize Support and Understanding: Use words like caring, support, understand, guidance, and help. Convey empathy for their challenges and a genuine desire to assist.
• •Focus on Empowerment and Positive Outcomes: Frame product benefits in terms of increased independence, confidence, freedom, and improved quality of life.
• •Ensure Clarity and Reliability in Service Promises: If promising fast turnarounds or stress-free service, ensure all communications and processes reflect this.
• •Showcase expertise by highlighting the pharmacist-owned aspect, emphasizing trust and knowledge.
• •Incorporate testimonials and reviews that underscore the helpful, friendly, and professional service provided.

Social Perception

Clients generally perceive the brand positively, highlighting excellent, helpful, friendly, and professional service. The products are seen as life-enhancing, providing freedom and independence. The NDIS provider status likely adds a layer of trust and legitimacy for that client segment. Mobility aid providers play a crucial role in improving quality of life, but good service and knowledgeable advice are key differentiators.

Copy Examples

• •We work seamlessly with you, your carers, and Plan Managers.
• •Connect Mobility provides high-quality scooters, wheelchairs, and daily living aids designed for your comfort and independence.
• •With over 25 years in healthcare, we bring a deep understanding to your mobility needs.
• •Our clients praise our responsive support and efficient service.
• •Your satisfaction is our priority.