Brand Tone

Playful, comforting, and vibrant. It’s friendly and approachable, radiating joy and creativity.

Brand Values

• •Creativity & Artistry
• •Joy & Happiness
• •Individuality & Self-Expression
• •Appreciation for Cuteness & Animals
• •Comfort & Coziness

Best Practices

• •Use descriptive language to highlight the textures and feelings associated with comfort, like 'soft,' 'warm,' and 'cozy'.
• •Incorporate humor and lightheartedness in the copy to reflect the 'TV comedies' inspiration.
• •Emphasize the vibrant colors and the positive emotions that the art evokes.
• •Focus on the unique and individualistic aspects of the wearable art.
• •Reference animals, especially seals, and 'cuteness' in the descriptions to resonate with the brand's core themes.

Social Perception

The brand is perceived as fun, unique, and joyful, appealing to those who appreciate art, animals, and expressing themselves through fashion and home decor. It's seen as a source of happiness and comfort.

Copy Examples

• •Wrap yourself in the hug of our Cozy Cardigans, where art meets ultimate comfort!
• •Brighten up your space with Seal Pup's art prints – guaranteed to bring smiles!
• •Express your unique style with our wearable art collection. Stand out and be YOU!
• •Dive into the cozy world of Seal Pup, where cute animals and vibrant colors come to life!
• •Seal Pup's art: Infusing everyday items with joy, color, and a dash of whimsy!