Brand Tone

Whimsical & Joyful, Warm & Nurturing, Educational & Inspiring, Conscious & Responsible, Authentic & Passionate

Brand Values

• •Family & Intergenerational Connection
• •Creativity & Imagination
• •Empathy & Inclusion
• •Lifelong Learning & Curiosity
• •Quality & Craftsmanship
• •Sustainability & Responsibility
• •Supporting Artists
• •Woman-Owned & Mother-Run Empowerment

Best Practices

• •Embrace Whimsical Language with Purpose: Use descriptive, evocative words that paint a picture and evoke feelings of joy, wonder, and warmth. (e.g., "vibrant," "enchanting," "joyful discovery," "heartfelt").
• •Lead with Values: Weave core values like family, creativity, sustainability, and empathy into product descriptions, social media posts, and all communications. Let these principles guide the messaging.
• •Speak with Authenticity and Passion: Share the story behind the brand and the inspiration for the products. Let the genuine love for creating and learning shine through. The "mother-run" aspect can be a source of relatable and authentic storytelling.
• •Focus on Connection and Shared Experience: Highlight how the products facilitate interaction, cooperation, and bonding between children, families, and friends. Use inclusive language.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the beautiful, artistic, and colorful visuals that are central to the eeBoo brand. The words should enhance the story the images tell.

Social Perception

High-Quality & Beautiful Products, Trustworthy & Ethical, Great for Families & Education, A Joyful Experience, Responsive Customer Service

Copy Examples

• •Headline: Spark Curiosity, Piece by Piece. Body: Dive into a world of vibrant art and joyful discovery with eeBoo puzzles and games. Crafted with love and sustainable materials, we’re here to nurture creativity and connection in every child and child-at-heart. #eeBooPieceAndLove #SustainablePlay #FamilyFun
• •Headline: Made by Mothers, Loved by All. Body: As a woman-owned and mother-run company, we pour our hearts into creating beautiful, educational toys that inspire empathy and imagination. Join our family and share moments that matter. #WomanOwned #EthicalToys #CreativeKids
• •Headline: Art that Connects. Puzzles that Delight. Body: Discover breathtaking illustrations from artists around the globe in every eeBoo puzzle. More than just a pastime, it's a screen-free invitation to mindfulness and shared joy. What story will your puzzle tell? #eeBooPuzzles #OriginalArt #MindfulPlay
• •Headline: Good for Your Child, Good for Our Planet. Body: We believe in play that’s both enriching and responsible. That’s why our award-winning games and puzzles are made from recycled materials, FSC®-certified paper, and vegetable-based inks. Because a brighter future starts with conscious choices. #EcoFriendlyToys #LearnThroughPlay #eeBooValues
• •Headline: From Our Family to Yours: The Gift of Togetherness. Body: For over 30 years, eeBoo has been dedicated to creating opportunities for families to learn, laugh, and grow together. Explore our collection and find your next cherished memory. #IntergenerationalPlay #QualityTime #MakingMemories