Brand Tone

Inspiring, Knowledgeable, Accessible, Professional & Passionate

Brand Values

• •Fostering Creativity
• •Quality & Variety
• •Accessibility
• •Customer Support
• •Artistic Community Support

Best Practices

• •Embrace Bilingualism: Continue using both French and Arabic thoughtfully in communications to resonate with the diverse Moroccan audience. Ensure translations are accurate and culturally relevant.
• •Inspire, Don't Just Sell: Frame product descriptions and social media posts around the potential for creativity and artistic expression, rather than just listing features. Use evocative language.
• •Be the Knowledgeable Friend: Share tips, brief tutorials, or facts about art materials. This reinforces expertise without being overly academic, aligning with a supportive and resourceful tone. For instance, blog posts about different techniques or artist spotlights.
• •Maintain Professionalism with Passion: Ensure all copy is well-written, error-free, and clear. Let the passion for art shine through enthusiastic and positive language, while maintaining a polished presentation.
• •Highlight Moroccan Connection & Accessibility: Regularly reiterate the 'delivery across Morocco' benefit and, where appropriate, connect with local art themes or artists to strengthen the bond with the Moroccan creative community. Emphasize being 'Votre Destination Artistique au Maroc.'

Social Perception

Specialized Retailer, Convenient, Resource for Artists, Culturally Attuned, generally positive or neutral perception among its target audience

Copy Examples

• •Unleash your inner artist with Le Pinceau. From vibrant paints to the finest brushes, find everything you need to bring your vision to life. Fast delivery all over Morocco. #LePinceauMaroc #MoroccanArtists #ArtSupplies
• •Discover the rich pigments of [New Brand/Product]! Perfect for [Art Style/Technique], now available at Le Pinceau. Get yours today and let your creativity flow! inspiración #MaterielArtMaroc
• •Calling all Moroccan creators! Le Pinceau is your dedicated partner for all fine art materials. Explore our extensive collection and get inspired for your next masterpiece. #ArtMarocain #VotreDestinationArtistique
• •Stuck in a creative rut? Our latest blog post explores 5 ways to find new inspiration. Fuel your passion with tips from Le Pinceau, your source for quality art supplies in Morocco.
• •Weekend Art Haul! Get 15% off all canvases and acrylics at Le Pinceau. Stock up now and paint your world. #ArtPromotionMaroc #LePinceauDeals