Brand Tone

Friendly, enthusiastic, customer-centric, and focused on quality and thoughtful design.

Brand Values

• •Protection
• •Functionality
• •Style
• •Innovation
• •Customer Satisfaction

Best Practices

• •Use friendly and approachable language, avoiding overly technical jargon.
• •Highlight the passion for technology and design in your copy.
• •Emphasize the quality and thoughtfulness behind the product design.
• •Focus on how the product enhances the customer's daily life and reflects their style.
• •Maintain clear and easily accessible information regarding product details, shipping, and returns.

Social Perception

Useful for individuals prone to dropping or losing their phones, or by those who need extra security in active or crowded environments. Perceived as a niche product, valuable for specific use cases.

Copy Examples

• •Your phone's new best friend!
• •We understand the importance of keeping it protected, functional, and stylish.
• •Enhance your mobile experience with our top-tier phone accessories.
• •Accessories that reflect your unique style.
• •This worked beyond expectations.