Brand Tone

Artistic & Appreciative, Proudly Local, Unique & Distinctive, Warm & Inviting

Brand Values

• •Artisanship & Craftsmanship
• •Local Support & Provenance
• •Originality & Uniqueness
• •Aesthetic Beauty & Flair
• •Quality

Best Practices

• •Emphasize "New Zealand Made" and Artisan Stories: Consistently highlight the local origin and the craftsmanship behind the products. If possible, share brief stories about the artists or the inspiration behind certain designs.
• •Use Evocative and Descriptive Language: Instead of just listing features, describe how the products make a space feel or the artistry involved. Words like "handcrafted," "unique," "artisan," "vibrant," "elegant," and "inspired" can reinforce the tone.
• •Incorporate Cultural Significance (Respectfully): When featuring items with Māori or specific New Zealand motifs, briefly and respectfully explain their meaning or significance if appropriate, adding depth to the product.
• •Maintain a Warm and Approachable Voice: Even while being artistic, ensure the language is welcoming and makes customers feel connected to the brand and its values.
• •Visual Consistency Reinforces Tone: Ensure that the language used in copy is complemented by high-quality, aesthetically pleasing images of the products that align with the artistic and unique nature of the brand.

Social Perception

Customers likely perceive the brand as a source for unique, artistic, and locally made homewares and gifts. There's an appreciation for products that showcase New Zealand culture and artistry. The perception is likely positive among those who value supporting local artisans and acquiring non-mass-produced items. The connection to "Fiery Glass" would enhance the perception of exclusivity and quality.

Copy Examples

• •Homepage Banner: "Adorn Your Space with Authentic New Zealand Artistry. Discover handcrafted homewares and gifts that tell a story. Explore Form & Flair."
• •Product Description (e.g., Glass Platter): "Bring the vibrant spirit of Aotearoa to your table with our 'Koru Swirl' Fused Glass Platter. Handcrafted with passion by local artisans, this stunning piece features the iconic Koru, symbolizing new beginnings and growth. A touch of Fiery elegance, proudly NZ Made."
• •Social Media Post (Instagram - image of a unique wall art piece): "Looking for that perfect piece to express your style? Our NZ Weta Wall Art adds a bold touch of Kiwi creativity to any room. Each one is laser cut with precision, celebrating our unique native fauna. #FormAndFlair #NZMade #WallArtNZ #HomeDecorNZ #UniqueGifts"
• •Email Newsletter Snippet: "Hello [Customer Name], at Form & Flair, we believe your home should reflect your personality. This week, we're highlighting our exquisite collection of glass bowls – each a testament to the skill of New Zealand glass artists. Find a piece that speaks to you and adds a touch of flair to your everyday."
• •About Us Snippet: "Form & Flair was born from a love for unique design and the incredible talent of New Zealand artisans. We carefully curate handcrafted homewares and gifts that bring beauty, personality, and a touch of local charm into your life. From our Auckland base to your home, we celebrate the art of making."