Brand Tone

Aspirational and Inspiring, Helpful and Informative, Customer-centric, Quality-conscious and Value-driven, Approachable and Trustworthy

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Transparency
• •Ethics
• •Aesthetics and Design
• •Functionality and Comfort
• •Accessibility
• •Home as a Sanctuary

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., aspirational, helpful, sophisticated yet approachable), including approved vocabulary, phrases to avoid, and a clear articulation of the brand's personality. Share this with anyone creating content.
• •Focus on "Transforming Houses into Homes": Keep this core mission at the heart of your messaging. Frame product benefits around creating beautiful, comfortable, functional, and inspiring living spaces, not just selling items.
• •Emphasize Quality and Value: Consistently highlight the "innovative and high-quality" nature of your products alongside "fair prices." Avoid language that sounds cheap, but rather emphasize smart, accessible style.
• •Be Genuinely Helpful and Inspiring: Create content (blog posts, social media, product descriptions) that offers genuine advice, ideas, and inspiration for home decoration and improvement. This builds trust and positions the brand as an expert.
• •Maintain Transparency and Customer-Centricity: Use clear, honest language. Address customer needs and aspirations directly. Ensure that all communications, from marketing copy to customer service interactions, reflect a commitment to satisfaction and ethical practices. Review customer feedback regularly to ensure the tone resonates and addresses their concerns.

Social Perception

A reliable source for stylish and quality home decor and lighting, A brand that cares about helping them improve their living spaces, Value-oriented, offering good products for the price, Trustworthy, especially if their customer service and product quality are consistent with their claims, Potentially as a Brazilian business that understands local tastes and needs.

Copy Examples

• •Headline for a new lighting collection: "Illuminate Your Dreams: Discover lighting that transforms your space and inspires your life."
• •Social media post for a decor item: "Create a haven of comfort and style. Our new [Product Name] isn't just beautiful, it's designed to make your home feel more like you. Quality craftsmanship, fair price. #LumesDecor #HomeInspiration #CozyLiving"
• •Email subject line for a sale: "Your Perfect Home, For Less: Quality Decor & Lighting Savings Inside!"
• •Product description snippet: "Crafted with care and designed for modern living, this [Product Type] seamlessly blends sophistication with everyday functionality. We believe in innovative pieces that bring joy and quality into your home. [Link to product]"
• •Blog post introduction: "Struggling to find that perfect balance between style and comfort in your living room? We're here to help! At Lumes Decor, our passion is turning houses into homes. Let's explore simple ways to make your space truly shine."