Brand Tone

Authentic & Heritage-Rich, Caring & Empathetic, Educational & Informative, Results-Oriented & Confident, Natural & Pure, Approachable & Personal

Brand Values

• •Heritage & Tradition
• •Naturalness & Purity
• •Efficacy & Results
• •Authenticity & Transparency
• •Empowerment
• •Customer-Centricity
• •Respect for Nature

Best Practices

• •Embrace Storytelling: Consistently weave in the brand's origin story, the inspiration from ancestral recipes, and the meaning of 'Tifawte.' This reinforces authenticity and heritage.
• •Highlight Natural Ingredients & Benefits: Always connect product features to their natural origins and the specific benefits they offer (e.g., 'tiger nut oil for gentle hair reduction'). Use clear, descriptive language about the purity and quality of ingredients.
• •Maintain a Warm, Empathetic, and Educational Voice: Address customer concerns with understanding and provide clear, helpful information about how the products work and what results can be expected. Avoid overly technical jargon unless explained simply.
• •Showcase Real Results and Testimonials: Let customer experiences speak for the brand. Integrate quotes, before/afters (with permission), and user-generated content into marketing materials to build trust and social proof.
• •Use Consistent Language and Keywords: Incorporate terms like 'natural,' 'heritage,' 'ancestral,' 'radiance,' 'gentle,' 'effective,' and 'Berber secrets' (or 'Amazigh secrets') across all platforms to reinforce brand identity and values. The primary language is French, so ensure consistency in French communication, while adapting appropriately for any English-speaking audiences.

Social Perception

Positive & Trusted, Effective Solution Provider, Authentic & Caring Brand, Good Value, Responsive Customer Service

Copy Examples

• •Headline: Rediscover Your Radiance. Naturally. Body: 'Inspired by generations of Amazigh wisdom, Tifawte Cosmetics brings you the secret to smoother, more luminous skin. Our NEW SKIN hair-reducing combo, crafted with pure tiger nut oil, gently lessens unwanted hair while nurturing your skin. Embrace the beauty of tradition. #TifawteTradition #NaturalHairReduction #AncientWisdomModernBeauty'
• •Headline: Tired of Dark Spots? Let Nature Illuminate Your Skin. Body: 'Unveil a brighter, more even complexion with Tifawte’s Anti-Dark Spot Trio. We blend potent natural brighteners, cherished in ancestral recipes, to gently fade imperfections and restore your skin’s natural glow. Because authentic beauty is radiant. #TifawteGlow #NaturalBrightening #EvenSkinTone'
• •Headline: The Secret to Less Shaving, More Living. Body: 'Imagine effortlessly smoother skin, day after day. Our founder, Nawal, drew from her grandmother’s legacy to create our powerful, natural hair growth reducer. Experience the Tifawte difference – effective, gentle, and rooted in nature. See real results from women just like you! #SmoothSkinNaturally #TifawteResults #HeritageHeals'
• •Headline: More Than Just Cosmetics, It's a Legacy of Light. Body: 'Tifawte means 'light,' and our mission is to bring forth your skin's inner radiance. From cherished family beauty rituals to you, our products are made with love, authenticity, and a deep respect for nature. Join the Tifawte family. #BeautyHeritage #NaturalIngredients #ShineFromWithin'
• •Headline: Your Journey to Confident Skin Starts Here. Body: 'Struggling with unwanted hair or stubborn skin concerns? You're not alone. At Tifawte, we listen and create solutions that work. Our natural formulas are designed to be effective yet gentle, empowering you to feel beautiful and confident in your own skin. Real stories, real results. #TifawteConfidence #SkinSolutions #EmpoweredByNature'