Brand Tone

Expert, Professional, Reliable, Trustworthy, Customer-Focused, Friendly, Comprehensive, Solution-Oriented, Enthusiastic, Passionate

Brand Values

• •Quality
• •Durability & Longevity
• •Customer Satisfaction
• •Expertise & Professionalism
• •Australian Made/Owned
• •Customization & Flexibility
• •Transparency
• •Comprehensive Service

Best Practices

• •Prioritize 'Quality' and 'Australian-Made': Consistently mention the use of high-quality materials like BlueScope Steel and the brand's Australian roots. This reinforces trustworthiness and durability.
• •Emphasize Expertise and Experience: Casually weave in the years of experience or the qualifications of the team to build confidence. Phrases like 'our expert builders' or 'with over 20 years in the industry' can be effective.
• •Maintain a Helpful and Approachable Tone: Even when discussing technical aspects, keep the language clear, friendly, and focused on solving the customer's problems or fulfilling their needs. Avoid overly technical jargon where possible.
• •Showcase Solutions and Benefits, Not Just Features: Instead of just saying 'custom design,' explain how custom design helps the customer get *exactly* what they need. Focus on the end benefit – a 'stress-free process,' 'lasting value,' 'peace of mind.'
• •Be Consistent Across All Platforms: Ensure the tone used on the website (Shed Superstore and Upspec), social media posts, product descriptions, and customer service interactions is aligned. Whether it's a Facebook response or a product page, the voice should feel familiar and reflect the core values of quality, expertise, and customer focus.

Social Perception

Positive customer experiences, helpful and knowledgeable staff, good quality products, responsive customer service, growing online presence.

Copy Examples

• •Headline: Built Tough, Built Right, Built Here: Your Aussie Steel Shed Solution. Body: Don't settle for less. Get the strength of Australian BlueScope Steel and the expertise of seasoned shed builders. Upspec & Shed Superstore deliver quality you can trust, from foundation to peak.
• •Headline: Your Vision, Our Expertise. Custom Steel Sheds Made Simple. Body: Dreaming of the perfect workshop, garage, or rural shed? Our friendly team at Upspec Steel Buildings makes it easy. We handle everything from design to handover, ensuring a stress-free experience and a shed built to your exact needs.
• •Headline: More Than Just a Shed. It's an Upspec. Body: Experience the difference quality makes. With a 20-year structural warranty and a passion for building the best, Upspec Steel Buildings offers lasting value and peace of mind.
• •Headline (Shed Superstore): All Things Sheds, All in One Place. Expert Advice Guaranteed. Body: From DIY kits to every nut, bolt, and accessory, Shed Superstore is your go-to. Backed by the building expertise of Upspec, we provide not just products, but solutions. Shop with confidence!
• •Headline (Social Media): From Aussie Steel to Your Backyard Oasis. ✨ Body: We love bringing your shed dreams to life! Our team is passionate about crafting high-quality, custom steel buildings that stand the test of time. What will you build in yours? #UpspecSteelBuildings #ShedSuperstore #AustralianMade #DreamShed